The Cervantes Group ยท 2 days ago
CRM Marketing Campaign Specialist
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $75K/yr
5+ years expThe Cervantes Group is seeking a CRM Marketing Campaign Specialist responsible for the end-to-end setup, QA, and execution of CRM email campaigns. The role requires a combination of technical proficiency in SQL and campaign automation tools, along with strong communication skills to ensure campaign accuracy and continuous process improvement.
Information Technology
Responsibilities
Build, manage, monitor, and optimize campaigns across channels, specially email
Manage day-to-day campaign operations from design through QA, ensuring flawless execution and on-time delivery
Collaborate with colleagues and client-partners to make sure campaign design aligns with goals
Perform quality assurance testing before activating customer communications
Write SQL queries, validate data, and troubleshoot issues with logic, workflows, or audience quality to ensure high campaign accuracy
Monitor campaigns to ensure deliverability and performance
Approach projects with curiosity, integrity, and a focus on delivering measurable results
Tackle technical challenges with strong analytical and troubleshooting skills to keep campaigns on track
Qualification
Required
Bachelor's degree in marketing, communication, direct mail, digital marketing, computer science or related fields
5+ years of hands-on campaign development experience using platforms such as Adobe Campaign Classic, Unica, Oracle Responsys
Solid experience with SQL (such as SQL Server, SAS, Snowflake)
Strong understanding of campaign flows, relational databases, and backend processes
Familiarity with HTML and email design principles to collaborate effectively with creative teams
Detail-oriented and process-driven with the ability to manage complexity and shifting priorities
Adobe Campaign Classic, Unica, Oracle Responsys: 6 years (Required)
SQL (SQL Server, SAS, Snowflake): 2 years (Required)
campaign flows, relational databases, and backend processes.: 6 years (Required)
HTML and email design: 6 years (Required)
Adobe Campaign knowledge: 1 year (Required)
Preferred
Adobe Campaign knowledge, Adobe Target knowledge is highly desired
Company
The Cervantes Group
The Cervantes Group is one of the fastest-growing project-based international technology service companies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joanna Bauza
President and CEO
Timothy B. Mullen
Managing Partner/Co-founder
Company data provided by crunchbase