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The Cervantes Group · 2 days ago

Marketing Analyst

Boston, MA

Full-time

Hybrid

Mid Level

$55K/yr - $61K/yr

3+ years exp

The Cervantes Group is seeking a Marketing Analyst – Lending Products to drive growth and profitability across lending product portfolios. This role involves analyzing marketing performance, overseeing campaign execution, and translating insights into actionable recommendations to optimize marketing investments.

Information Technology

Responsibilities

Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth

Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns

Maintain a structured test-and-learn roadmap and deliver analysis that supports continuous performance improvement

Oversee marketing campaign execution across various channels

Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels

Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization

Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement

Partner with cross-functional teams to ensure analytics insights align with broader business objectives

Clearly communicate findings, trends, and recommendations to leadership and key stakeholders

Qualification

A/B test designMarketing effectiveness measurementSASSQLPythonGoogle AnalyticsAdobe Manager CRMLending product knowledge

Required

Bachelor's Degree is required

3+ years' experience with basic statistics, A/B test design, marketing effectiveness measurement

2+ years' experience with SAS, SQL, Python skills

Understanding of marketing campaign execution or have hands-on experience (implementing targeting criteria, leads generation, waterfall suppression, etc.)

Able to build marketing test design end-to-end

A/B test design, marketing effectiveness measurement: 4 years (Required)

SAS, SQL, Python: 3 years (Required)

Google Analytics: 2 years (Required)