COFENSE ยท 2 months ago
Field Marketing Manager, America's (Remote US)
United States
Full-time
Remote
Mid Level
4+ years expCofense is a company focused on cybersecurity solutions, and they are seeking a Field Marketing Manager to turn regional strategy into pipeline. The role involves planning and executing field programs and events while collaborating closely with Sales and other marketing teams to drive measurable impact and enhance customer engagement.
Cyber SecurityEmailEnterprise SoftwareSecuritySoftware
Responsibilities
Own regional event strategy & execution
Plan and run executive roundtables, industry conferences, customer meetups, and sponsored events aligned to sales priorities
Manage end-to-end logistics: venue sourcing, contracts, vendors, budgets, SWAG, shipping, signage, pre-event promotion, and on-site execution
Ensure every program reflects brand standards and delivers a best-in-class attendee experience
Partner deeply with Sales & BDRs
Prioritize regions, verticals, and target accounts with Sales leadership
Build pre- and post-event plays (emails, sequences, ads, content) with Demand Gen and BDR teams to maximize attendance, lead capture, and follow-up
Drive measurable impact
Own program KPIs: registrations, attendance, MQL/SQL quality, meeting creation, sourced/influenced pipeline, and ROI
Track and reconcile program budgets; manage third-party vendors and contracts
Analyze performance and surface clear, actionable insights to optimize the next event
Extend beyond in-person events
Support field webinars and local initiatives to engage prospects and customers
Collaborate with Product Marketing to tailor regional content, talk tracks, and offers
Serve as an on-site brand ambassador and relationship builder with customers, prospects, and partners
Other duties as assigned
Qualification
Required
4+ years field marketing experience in B2B tech (SaaS or enterprise software preferred)
Proven track record running multi-city programs and third-party conference investments that convert to pipeline
Strong project management and on-site execution skills; comfortable juggling multiple timelines
Demonstrated success collaborating with Sales to build regionally aligned programs
Excellent written/verbal communication, problem-solving, and stakeholder management
Proactive, results-oriented, and comfortable owning outcomes end-to-end
Creative thinker who brings new program ideas and iterates based on data
Flexible and steady under pressure; thrives in fast-changing environments
Bachelor's degree preferred (BA/BS) or equivalent practical experience
Proficiency with Salesforce and Marketo (or HubSpot) for campaign builds, tracking, and reporting
Familiarity with event platforms and digital promotion channels (email, paid social, retargeting)
Competent using analytics to make data-informed decisions and optimize programs
Preferred
Experience in cybersecurity or other regulated/complex B2B categories is highly preferred
Background developing ABM-aligned field programs with partner co-marketing is highly preferred
Company
COFENSE
Cofense provides phishing threat management and remediation solutions to the world's leading brands and organizations.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$58MKey Investors
Blue Torch CapitalBlackRock Private Equity PartnersPaladin Capital Group
2021-02-02Debt Financing
2019-08-30Private Equity
2018-02-26Acquired
Recent News
Best Endpoint Protection Security (EPP) Tools, Software, Solutions & Vendors
2025-12-13
2025-12-09
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