Loveland Living Planet Aquarium · 1 month ago
Director of Event Sales & Experiences
Draper, Utah, United States
Full-time
Onsite
Director/Executive
8+ years expLoveland Living Planet Aquarium is an organization dedicated to inspiring people to explore and learn about Earth's ecosystems. The Director of Event Sales & Experiences will oversee event revenue generation and execution, managing a multi-million-dollar events portfolio and ensuring exceptional guest experiences while leading a high-performing team.
EducationNon Profit
Responsibilities
Oversee pricing strategy, yield management, margin protection, and forecasting for all event revenue streams
Lead, coach, and support Event Sales Manager(s) and sales staff to achieve or exceed revenue targets
Drive new business development through corporate outreach, tourism networks, partnerships, and community engagement
Build and maintain relationships with key corporate, wedding, nonprofit, and repeat clients
Act as the primary liaison with the Food & Beverage partner to align menu offerings, service execution, and financial objectives
Collaborate with Marketing to promote LLPA’s venues, offerings, and signature events
Represent LLPA at trade shows, tourism organizations, and industry events
Oversee event operations and ensure flawless execution of all LLPA events, from planning through post-event review
Uphold LLPA brand, safety, service, and budget standards across all event types
Lead post-event evaluations and continuous improvement initiatives
Coordinate with Facilities, Security, Custodial, AV, and other internal teams to ensure operational readiness
Maintain superior guest service standards and consistently high client satisfaction outcomes
Build, develop, and retain a high-performing sales and operations team
Implement training programs, mentorship, and incentive systems to improve performance and productivity
Foster cross-departmental collaboration and ensure accountability through KPI tracking and performance reviews
Create a culture of excellence, innovation, and proactive problem-solving
Qualification
Required
Bachelor's degree in business, Hospitality, Event Management, or related field (Master's preferred)
8–10 years of progressive leadership experience in event sales, hospitality, or venue management
Proven track record of generating $3M+ in annual event revenue
Strong financial acumen and experience with pricing, forecasting, and contract negotiation
Deep understanding of event logistics, venue operations, and guest experience design
Exceptional communication, organizational, and client relationship skills
Company
Loveland Living Planet Aquarium
Loveland Living Planet Aquarium is a non-profit organization that inspires people to learn about Earth's diverse ecosystems.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brent Andersen
FOUNDER/ CEO
Gary Christensen
CFO
Company data provided by crunchbase