Marketlab · 2 months ago
Digital Brand & Content Manager
Holland, Michigan, United States
Full-time
Onsite
Entry, Mid Level
2+ years expMarketlab is seeking a Digital Brand & Content Manager to develop and execute CraftCo’s brand presence across various digital platforms. The role involves leading brand storytelling, managing content calendars, and overseeing social media engagement to enhance CraftCo's digital strategy.
Health CareHospital
Responsibilities
Serve as the brand steward for all CraftCo portfolio brands, ensuring consistent voice, visual identity, and messaging across consumer-facing platforms
Develop and maintain robust content calendars aligned with seasonal priorities, vendor campaigns, and brand objectives
Manage day-to-day creative production and design updates, including POS materials, tasting room menus and sales collateral
Coordinate quarterly digital brand campaigns, managing ad placement and creative execution
Oversee and partner with creative contractors to produce elevated, high-quality imagery and video content that tells the CraftCo story
Write and edit copy for websites, social media, newsletters, and marketing materials that reflect each brand’s identity and story
Manage brand marketing budget allocation to ensure responsible spend and maximum ROI
Manage day-to-day activity of CraftCo’s social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.), serving as the first line of response with consumers and ensuring consistent, engaging, and authentic brand voice
Oversee paid digital advertising, partnerships (including Flaviar) and influencer collaborations, ensuring ROI-driven execution
Leverage analytics tools (Meta, TikTok, Google Analytics, etc. to measure performance for social media, paid media and direct-to consumer channels, providing insights and recommendations for improvement
Manage WordPress site updates (minor copy, image, and hour changes); coordinate major website refreshes or upgrades with external developers
Stay attuned to emerging digital trends, AI tools, SEO best practices, pop culture moments and category shifts to keep CraftCo’s brands culturally relevant and authentically engaged
Partner with the Sales and Social House teams to align on promotional efforts (i.e., store rewards programs, tasting room events, etc.) and develop materials that drive traffic, depletions and engagement
Support leadership with innovation planning, packaging updates and brand presentations
Bring vitality and creativity to the brand, inspiring the team to step out of their comfort zone, create organic content, and amplify CraftCo’s personality across platforms
Qualification
Required
2-5 years of experience managing social media, digital marketing, or content strategy for a consumer brand, ideally in food, beverage, or lifestyle industries and/or Bachelor's degree in Marketing, Communications, Digital Media, or related field
Strong understanding of digital storytelling, brand management, and content strategy
Hands-on experience managing social media campaigns, vendor partnerships, and creative production
Proficiency in tools such as WordPress, Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar design platforms
Working knowledge of AI, SEO, Google Analytics, and social media metrics
Excellent organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment
Creative, collaborative, and naturally curious, energized by trends, tech, and new ways to connect with audiences
Company
Marketlab
MarketLab is a hospital & health care company that offers medical and laboratory supplies and equipment.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tom Hill
CEO & Board Member
Recent News
Company data provided by crunchbase