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The Plumtree Group Global · 2 days ago

SEM/PPC/Paid Social Specialist

Chicago, IL

Full-time

Onsite

Mid Level

The Plumtree Group Global is a digital commerce agency seeking a digital marketing specialist to enhance customer acquisition through SEM and paid social. The role involves managing search marketing activities, optimizing campaigns, and collaborating with cross-functional teams to achieve client goals.

Marketing & Advertising

Responsibilities

Manage the day-to-day search marketing activities across multiple search engines (Google, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns

Understand the hot issues along with new developments, working with cross-functional teams to develop relevant ads and landing page content

Demonstrate deep understanding on PLA/AdMax (shopping on google/bing) data feed management from the technical side through ad structure and delivery

Demonstrate deep understanding in managing paid social campaigns on top social platforms (Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, etc)

Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts

Keyword research; discovery and expansion

Review and editing of creative copy; titles and descriptions

Review and analysis of campaign performance metrics

Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative key-wording, etc

Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins

Identify and report on key performance indicators, and opportunities for improvement on a regular basis

Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team

Stay current with new advances in search engine marketing, competitive landscape, and keyword research

Partner with internal teams to drive highly integrated, customer acquisition strategies

Discover and test new partnerships with cutting edge technology and media companies to expand the current advertising portfolio

Managing relationships with search engines, partners and vendors

Focus on ROI, using the numbers to tell your story

Successful candidate must be able to demonstrate the ability to work on multiple projects at once without lowering customer experience

Candidate preferably comfortable working and managing teams and contractors

Qualification

Google AdsPaid Social CampaignsAnalytics PlatformsSearch Engine OptimizationGoogle CertificationsCommunication SkillsProblem SolvingAttention to DetailTeam Management