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Menarini Stemline · 2 weeks ago

Associate Director, US HCP Marketing, Elacestrant

New Jersey, United States

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$165K/yr - $205K/yr

6+ years exp

Menarini Stemline is focused on transforming oncology brand engagement, and they are seeking an Associate Director for US HCP Marketing to develop and execute a peer-to-peer engagement strategy for elacestrant in metastatic breast cancer. This role involves collaboration with cross-functional partners and leading initiatives that educate and empower medical oncologists and digital opinion leaders.

BiotechnologyHealth CareHealth DiagnosticsOncology

Comp. & Benefits

Responsibilities

Develop and lead the Peer-to-Peer (P2P) marketing strategy for elacestrant, driving engagement among medical oncologists, thought leaders, and digital opinion leaders (DOLs)

Identify, engage, and partner with key breast cancer experts to foster scientific exchange and enhance brand advocacy

Plan and execute advisory boards, expert panels, and peer learning forums that capture actionable insights and strengthen Orserdu’s positioning

Collaborate with Medical Affairs and Commercial teams to develop speaker training programs and ensure compliant execution of P2P initiatives

Oversee creation and dissemination of speaker decks, symposium content, and congress booth experiences, ensuring alignment with brand strategy

Lead booth and additional sponsorship and advertising content including peer interaction strategies at major oncology congresses (e.g., ASCO, SABCS, ESMO)

Partner with agency and internal creative teams to develop scientific speaker decks, modular presentations, and visual assets optimized for HCP audiences

Leverage AI tools to scale video and digital content (e.g., expert interviews, panel highlights, congress recaps) for use across social media, websites, and HCP education platforms

Collaborate with Digital and Analytics teams to measure reach, engagement, and impact of P2P and DOL-driven campaigns

Drive cross-channel amplification of peer-led content to expand awareness and understanding of elacestrant’s clinical value

Partner with brand and field teams to ensure integration of P2P activities within the broader omnichannel brand strategy

Develop an annual P2P marketing plan, including budget allocation, resourcing, KPIs, and performance tracking

Lead vendor and agency management, ensuring timely and high-quality delivery of educational content and peer engagement programs

Collaborate with compliance, regulatory, and legal functions to ensure all materials and engagements meet industry standards

Establish and track P2P and DOL engagement metrics, analyzing effectiveness and identifying opportunities for improvement

Utilize insights from advisory boards, expert feedback, and digital analytics to inform ongoing strategy refinement

Identify emerging thought leaders and trends in oncology to maintain a dynamic, relevant P2P ecosystem

Qualification

Oncology marketingPeer-to-peer engagementDigital engagement trendsPharmaceutical marketingAI tools utilizationProject managementStakeholder relationship skillsAgilityCommunication skillsAdaptability