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Tombras · 23 hours ago

Sr. Director, Analytics

Knoxville, TN

Full-time

Onsite

Director/Executive

7+ years exp

Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Director, Analytics. The Sr. Director will be responsible for leading their assigned teams in the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights.

AdvertisingMarketing

Responsibilities

Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts

Leading their team in the development and execution of campaign measurement and data strategies

Developing Analytics talent on their team

Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency

Developing and executing frameworks to guide complex projects

Developing and executing cross channel media measurement and testing plans

Consulting with colleagues and clients on measurement strategies/techniques

Ensures appropriate analytics integration into all agency production processes

Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results

Works independently and with the team in assessing client media programs

Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)

Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)

Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses

Qualification

Media AnalyticsDigital MarketingWeb Analytics PlatformsAd Trafficking PlatformsTableauGoogle Tag ManagerSQLClient CommunicationPresentation SkillsTeam Leadership

Required

7+ years of experience in media, marketing or related field (Ad agency experience a plus)

5+ years in an Analytics role

2+ years in a managerial role

Experience in presenting analyses to both small and large groups

Strong working knowledge of Marketing and Digital Marketing

Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT

Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)

Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc

Strong working knowledge of Tableau

Working knowledge in Google Tag Manager and/or Adobe Tag Manager

SQL, R or Python knowledge and experience with database administration a plus

BA Marketing/Analytics MS Marketing/Business Analytics a plus

Benefits

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly offices

Unlimited PTO

Generous parental leave for primary and non-primary caregivers.

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation

Employer-paid Dental & Vision

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

New, Modern building in Downtown Knoxville