Plutus Media ยท 1 day ago
Paid Acquisition Lead (B2B)
Plutus Media is a B2B marketing agency serving high-profile clients in the creator economy. They are seeking a Paid Acquisition Lead to take full ownership of their paid media function, defining strategy and building campaigns while being accountable for performance metrics.
Marketing & Advertising
Responsibilities
Develop and execute paid acquisition strategy across relevant channels (Meta, YouTube, LinkedIn, or others as appropriate)
Build, launch, and optimise campaigns end-to-end
Design and iterate on landing pages, funnels, and lead magnets
Implement conversion tracking, attribution, and reporting infrastructure
Own pipeline generation targets and cost-per-acquisition metrics
Create campaign assets or direct external resources to produce them
Qualification
Required
Minimum 3 years of experience in paid acquisition for B2B or high-ticket offers
Demonstrated experience managing $50,000+ monthly ad spend
Full-stack capability across strategy, media buying, creative direction, and funnel optimisation
Strong quantitative and analytical skills
Proven ability to operate independently with minimal direction
Preferred
Background in creator economy, agency services, or professional services
Familiarity with GoHighLevel or equivalent CRM and funnel platforms
Experience with B2B lead generation for extended sales cycles
Benefits
(potential) Performance bonus tied to qualified pipeline and acquisition cost targets
(potential) Expanded scope or full-time conversion based on performance
Company
Plutus Media
Helping consumer apps & tech companies grow their users with strategic UGC marketing on TikTok. https://schedule.growwithplutus.com/
Funding
Current Stage
Early StageCompany data provided by crunchbase