Bone Dry Roofing ยท 1 day ago
Paid Ads Manager
Indianapolis, IN
Full-time
Hybrid
Mid, Senior Level
3+ years expBone Dry Roofing is a trusted leader in the roofing, gutter, and masonry repair and replacement industry. They are seeking a data-driven and strategic Paid Ads Manager to lead the planning, execution, and optimization of paid advertising campaigns, focusing on Google PPC, Bing PPC, and Google Local Services Ads.
Construction
Responsibilities
PPC Campaign Management: Plan, execute, and optimize Google Ads and Bing Ads campaigns across Search, Display, and Remarketing
Google Local Services Ads (LSA): Own the strategy, optimization, and reporting of LSA campaigns to maximize leads while maintaining top rankings in local results
Keyword Strategy: Conduct ongoing keyword research, monitor performance, and adjust bids and targeting to improve ROI
Landing Page Optimization: Collaborate with the creative and web teams to improve landing page experience and conversion rates (experience with Unbounce a plus)
Budget Management: Manage monthly paid media budgets across markets, ensuring efficient spend and maximum return on ad spend (ROAS)
Performance Reporting: Develop and maintain dashboards for tracking KPIs including cost per lead, conversion rate, impression share, and search impression lost
A/B Testing: Continuously test ad copy, landing pages, and campaign settings to improve performance
Cross-Team Collaboration: Partner with SEO, content, design, and call center teams to align messaging, optimize lead flow, and support company-wide campaigns
Industry Trends: Stay current with digital advertising trends, Google Ads policy changes, and platform updates to inform strategy
Qualification
Required
3-5+ years of hands-on experience managing paid search campaigns (Google Ads and Bing)
Proven success managing Google LSAs with a strong understanding of LSA algorithms and ranking factors
Proficient in Google Ads, Microsoft Ads, Google Analytics 4, and Google Tag Manager
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
Detail-oriented with strong organizational and communication skills
Ability to travel minimally. Potential 10%
Preferred
Experience with landing page platforms like Unbounce, and CRM tools preferred
Google Ads and/or Microsoft Advertising certifications preferred
Company
Bone Dry Roofing
Bone Dry Roofing's mission is to ensure peace of mind for each customer through exceptional service.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase