Compass Senior Living · 1 day ago
Director Sales and Marketing
Eugene, OR
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expCompass Senior Living is committed to creating vibrant and purposeful senior living communities. They are seeking a Director of Sales & Marketing to provide strategic leadership and accountability for sales and marketing performance across the organization, ensuring alignment with their values and driving occupancy growth.
Assisted LivingBuilding MaintenanceManagement ConsultingTest and Measurement
Responsibilities
Provide strategic oversight and direction to Regional Directors of Sales & Marketing and community sales teams
Establish and reinforce Compass’ sales philosophy, expectations, and best practices
Drive occupancy growth through disciplined lead management, conversion strategies, and consistent follow-up
Partner with operations to ensure alignment between sales execution, resident experience, and move-in readiness
Review sales metrics, pipeline performance, and forecasts; hold leaders accountable to outcomes
Oversee Compass’ marketing strategy, including digital marketing, website performance, collateral, campaigns, and community-level execution
Ensure consistent brand messaging and positioning across all markets
Partner with internal and external marketing resources (digital, creative, agencies) to maximize lead generation and ROI
Guide community-level marketing plans tailored to local markets while maintaining brand consistency
Lead CRM strategy and adoption, ensuring accurate data, reporting, and accountability
Standardize sales processes, reporting, and metrics across communities
Identify opportunities to improve efficiency, visibility, and effectiveness through systems and tools
Coach, mentor, and develop Regional Directors of Sales & Marketing and Community Relations Directors
Serve as a ‘Culture Advocate,’ modeling Compass values and reinforcing relationship-based selling
Support onboarding, training, and professional development of sales leaders
Foster collaboration, best-practice sharing, and peer accountability across regions
Collaborate closely with Operations, Health & Wellness, Finance, and Executive Leadership
Ensure sales and marketing strategies support resident experience, financial goals, and regulatory readiness
Participate in leadership meetings, strategic planning, and company initiatives
Qualification
Required
5+ years of progressive sales and marketing leadership experience in senior living, assisted living and memory care strongly preferred
Proven success driving occupancy growth across multi-community portfolios
Strong understanding of CRM platforms, digital marketing, and sales analytics
Demonstrated ability to lead, coach, and hold leaders accountable
Financial acumen with experience managing budgets, forecasting, and ROI
Exceptional communication, relationship-building, and presentation skills
Willingness and ability to travel regularly to support regional and community teams
Benefits
Accrue vacation and sick time starting your first day!
401(k) retirement savings plan after 90 days, with employer match after one year.
Financial wellness education program.
Wellness and Fitness Resources with savings discounts.
Career growth through ongoing training programs and mentorship opportunities.
Medical, Dental, Vision, and Voluntary Benefit options
Education reimbursement program.
Company
Compass Senior Living
Compass Senior Living operates retirement communities, assisted living communities, and memory care communities.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Business Wire
2025-11-05
2025-10-02
Company data provided by crunchbase