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Bonnie Plants, LLC · 1 day ago

Area Sales Manager

King George, VA 22485, USA

Full-time

Hybrid

Mid Level

$93K/yr - $93K/yr

3+ years exp

Bonnie Plants, LLC is seeking an Area Sales Manager responsible for achieving unit growth targets and maximizing sales performance. The role involves driving service execution, building local sales plans, and strengthening customer relationships within the assigned territory.

Agriculture

Responsibilities

Achieve area sales & profitability plan within assigned region by identifying trends to recommend promotions, training and other methods based on industry and competitor insights

Establish strong selling relationships with Key Decision Makers (LGM’s, RVP’s, District Managers)

Create programs with local retail management to maximize sales opportunities

Provide weekly business update throughout the season

Ensure readiness and attend local store walks when needed

Lead training efforts within assigned markets to ensure all field sales personnel understand Bonnie service standards

Pre-season kick-off meetings

Store walks and market visits

Ensure compliance within assigned market utilizing PBI, Retail Scanning and Go Spot Check tools

Ensure execution of national programs and promotions as aligned to with customers within assigned market

Coordinate with station manager on scheduling to ensure adequate inventory for national and local account plans and promotions

Monitor sales and service performance for assigned market to identify areas of opportunity or acceleration to maximize sales

Provide feedback to station managers on performance management of sales representatives including mid-year and annual reviews in coordination with real time coaching opportunities

Monitor retail environment for competitive activity and product or promotional ideas that could be internalized at Bonnie

Provide weekly business performance updates for assigned market

Off-season planning and development

New account prospecting

Collaborate with Director of Retail Operations on improvement plans for upcoming season

Attend training and development events for continuous improvement

Retail planning with Live Goods Merchants

Coordinate with Director of Retail Operations on development of national merchandising standards and best practices including pre-season, mid-season, and end of season execution plan

Ensure needed merchandising resources (racks, signs, sign holders) are planned to execute national and local programs within assigned Market

Spend time in stores working with sales force and customers

Qualification

Store service managementSales performance managementRoute sales experienceMicrosoft Office proficiencyProject managementCoachingTrainingPerformance management skillsEffective communicationTeamworkFlexibility

Required

Minimum of 3 years of in store service experience and store service management experience

Effective and timely verbal and non-verbal communication a must

Ability to coach and train sales team in building strong relationships with retail partners

Effective performance management skillset

Strong understanding of in store retail environment

Demonstrated ability to develop and execute detailed work plans

Project management

Must be able to prioritize and coordinate multiple projects simultaneously

Technologically savvy and proficiency with Microsoft Office suite of products

Ability to work independently and in a team environment is essential

Must be flexible and willing to frequently travel within designated territory

Aptitude to fit and affect change within a multi-dimensional culture

A valid driver's license is required

Preferred

Route sales experience in direct store delivery model

Experience in live goods or seasonal categories

Company

Bonnie Plants, LLC

Bonnie Plants began in 1918 in the backyard of Bonnie and Livingston Paulk in Union Springs, Alabama, and has now grown to include 87 facilities in 43 states.

Founded in 1918

Union Springs, Alabama, USA

1001-5000 employees