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FoodStory Brands · 3 days ago

National Sales Leader

Phoenix, AZ

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

10+ years exp

FoodStory Brands is an award-winning incubator known for building disruptive food & beverage brands. They are seeking a National Sales Leader to architect and drive the commercial strategy behind a new protein bar brand, focusing on scaling distribution and leading a high-performing sales team.

Brand MarketingFood and BeverageProduct Management

Responsibilities

Build and execute short- and long-term sales strategies aligned to aggressive growth goals

Identify, prioritize, and win high-potential accounts across mass, grocery, club, convenience, and all other relevant channels including fitness-driven accounts

Recruit, mentor, and lead a high-performing sales team rooted in accountability, hustle, collaboration, and entrepreneurial energy

Oversee flawless execution across all channels, managing brokers, distributors, and key retail partners

Serve as the internal expert for the protein bar, high-protein snack, and functional food categories, as well as the respective competitive landscapes

Lead our presence and strategy at key industry trade shows, with a focus on protein bar category visibility and innovation showcases

Lead customer strategy, navigation of retailer requirements, and high-level negotiations including slotting, promotions, and margin structures

Own the sales P&L, budgeting, forecasting, trade planning, and investment optimization

Partner closely with Marketing, R&D, Finance, and Operations to bring innovation to market and build differentiated retailer programs

Leverage our sports & entertainment partner to create breakthrough retail activations and experiential programs

Apply syndicated data (IRI, Nielsen, SPINS) and consumer insights to build compelling selling stories and identify new growth opportunities

Stay ahead of competitive activity and emerging trends in high-protein, low-sugar, performance nutrition, and clean-label snacks

Collaborate with Marketing and R&D on new flavors, formats, and category-expanding innovations aligned with consumer needs

Travel up to 75% per month

Qualification

CPG sales leadershipBrand scalingCategory managementData analysis toolsP&L managementNegotiation skillsEntrepreneurial mindsetTeam leadershipEmotional intelligence