Blue Heron Capital · 1 day ago
Paid Media Manager & Copywriter
United States
Full-time
Remote
Mid, Senior Level
4+ years expVerato is a company focused on identity intelligence and digital transformation. They are seeking a Paid Media Manager & Copywriter to strategize, execute, and optimize paid acquisition campaigns while creating compelling copy to drive performance and engagement across various platforms.
Angel InvestmentFinancial ServicesHealth CareSecurity
Responsibilities
Plan, launch, and manage paid media campaigns that align with demand generation and revenue goals
Build media plans, set budgets, allocation strategies, and performance forecasts
Monitor and optimize campaigns daily/weekly to improve ROI, CPA, CPL, conversion rates, and revenue attribution
Conduct regular A/B tests on audiences, creatives, ad formats, bidding strategies, and landing pages
Manage ad account structures and develop performance dashboards
Write clear, strategic, and conversion-focused copy for ads across all channels (search, social, display, video)
Collaborate with designers to produce high-impact creative assets that are on-brand and performance-oriented
Develop hooks, value propositions, and CTA language informed by audience insights and campaign performance
Maintain messaging consistency across paid channels and landing pages
Track KPIs, analyze trends, and provide actionable insights to stakeholders
Generate weekly and monthly performance reports with recommendations
Work with analytics and operations to ensure tagging, tracking, and attribution are accurate
Partner with Content Marketing and SEO to align paid messaging with organic content and funnel stages
Work with Demand Gen to surface learnings and improve targeting
Collaborate with Product Marketing on campaign themes, feature launches, and customer stories
Identify new paid channel opportunities and emerging formats
Propose strategic initiatives to enhance experimentation velocity and overall performance
Scale winning campaigns and sunset underperforming efforts
Qualification
Required
Bachelor's Degree in an applicable field that is approved by the hiring manager
4+ years of experience managing paid media in a B2B SaaS or tech environment
Proven track record of scaling paid acquisition channels profitably
Strong writing skills — ability to craft high-impact copy for ads, landing pages, and assets (as needed)
Significant experience with Google Ads, LinkedIn Ads, 6sense Ads, and analytics tools (e.g., GA4, Looker, Tableau)
Hands on experience articulating data needs and sources to ensure we are capturing what we need to drive reporting and accelerate results
Ability to interpret data and translate performance into strategic decisions
Excellent project management and collaboration skills
Comfortable working in a fast-paced, results-driven environment
Data driven to the core with an obsession for tracking and reporting to prove impact and scale
Preferred
Familiarity with marketing automation (Marketo) and CRM (Salesforce)
Knowledge of intent data and sophisticated segmentation and workflows to target the right people, with the right message, at the right time
Strong collaboration with growth marketing team overall to ensure strong coordination across all campaign activations and channels
Basic knowledge of SEO and content marketing principles
Strong understanding of funnel optimization and attribution modeling
Company
Blue Heron Capital
Blue Heron Capital invests in small-cap growth equity companies in healthcare and tech-enabled business services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Tom Benedetti
Co-Founder & Managing Partner
Recent News
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