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Crescent Hotels & Resorts · 2 weeks ago

Senior Brand Marketing Manager | JW Marriott Reston Station Hotel

Reston, Virginia, United States

Full-time

Onsite

Mid, Senior Level

2+ years exp

Crescent Hotels & Resorts is seeking a talented Senior Brand Marketing Manager for the JW Marriott Reston Station, a luxury hotel in Reston, VA. The role involves leading integrated marketing efforts, managing brand campaigns, analyzing performance metrics, and collaborating with various stakeholders to enhance brand visibility and engagement.

HospitalityLeisure

Growth Opportunities

Responsibilities

Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking

This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies

Track and analyze the effectiveness of brand marketing initiatives

Use key performance metrics to measure the impact of campaigns and make data-driven decisions

Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station

Manage agency relationships, content development, and performance tracking

Monitor brand health of our focus brands

Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies

Conduct ad-hoc research to fill in gaps in consumer understanding

Stay abreast of industry trends, competitor activities, and consumer preferences

Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives

Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance

Qualification

Luxury hotel marketingBrand campaign managementBudget managementContent strategyPerformance analysisCommunicationInterpersonal skillsTeam playerProblem-solving

Required

Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency

Content strategy and creation, copywriting, photoshoots and video shoots

Digital images, ads and messaging

VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets

F&B activations and project management

Sales support/client site tour creative

Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred

Bachelor's degree in Marketing, Communications, Business, or a related field

Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience

Passionate about creating a genuine customer experience while achieving revenue objectives

Self-starting personality with an even disposition

Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution

Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives

Ability to solve problems quickly, think creatively, and manage multiple streams of work

Excellent communication, interpersonal, and presentation skills

Demonstrate ability to project manage complex initiatives from conception to successful execution

Must be willing to 'pitch-in' and help co-workers with their job duties and be a team player