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H&R Block · 12 hours ago

Senior Integrated Marketing Manager

Missouri, United States

Full-time

Onsite

Mid, Senior Level

$101K/yr - $162K/yr

6+ years exp

H&R Block is committed to helping people and providing confidence in their financial matters. The Senior Integrated Marketing Lead will plan and execute multiple marketing campaigns that significantly impact the company, leading end-to-end campaign delivery and managing cross-functional teams.

ConsultingRetailService IndustryTax Preparation

Responsibilities

Lead end-to-end delivery of multiple integrated marketing campaigns throughout the year

Stand up and manage small cross-functional teams for each campaign, ensuring clarity of roles and responsibilities

Develop integrated marketing plans aligned with business objectives and campaign goals

Manage timelines and ensure on-time delivery of all campaign elements

Coordinate reviews and approvals primarily with the corresponding Line of Business VP; escalate to senior leadership only as needed

Provide strategic feedback on marketing strategy and creative/media/web assets to ensure alignment with campaign objectives

Monitor campaign performance and recommend optimizations during active periods

Ensure cohesive messaging and integration across all marketing channels and deliverables

Qualification

Integrated marketingCampaign managementProject managementMarketing strategyCross-functional collaborationFeedback on creativeCommunication skillsDecision-making skillsRelationship buildingAdaptability

Required

Bachelor's degree in Marketing, Business, or related field

6+ years of experience in integrated marketing or campaign management roles

Proven ability to manage multiple projects simultaneously in a fast-paced environment

Strong decision-making skills and ability to work independently

Excellent communication and collaboration skills

Experience providing feedback on creative, media, and web deliverables

Ability to translate business objectives into actionable marketing plans

Skilled in managing timelines, resources, and deliverables across multiple campaigns

Effective at building relationships and working with cross-functional teams

Comfortable adapting to changing priorities and making quick decisions

Strong ability to convey ideas clearly and influence stakeholders

Preferred

MBA

Benefits

Can enroll themselves and/or their eligible dependents in medical and prescription drug coverage

Can participate in the H&R Block Retirement Savings Plan (401(k) Plan)

The Employee Assistance Program

(virtual) fitness center programs

The associate discount program

Are automatically enrolled in Business Travel Accident Insurance

Receive Associate Tax Prep benefit

Company

H&R Block

Glassdoor3.8

H&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial.

Founded in 1955

Kansas City, Missouri, USA

10001+ employees