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Sunrise Senior Living · 12 hours ago

Director of Sales

Plymouth, MI

Full-time

Onsite

Director/Executive

Sunrise Senior Living is a leading provider of senior living services, and they are seeking a Director of Sales to oversee the marketing and sales planning for their community. The role involves developing and executing a sales plan, generating leads, and driving occupancy and revenue goals.

Assisted LivingElder CareHealth CareMedicalNursing and Residential Care

Responsibilities

Study the market and create a dynamic, successful Sales Plan

Use discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies

Develop strategy for each prospect from initial inquiry through the final decision

Plan each customer interaction

Maintain a thorough working proficiency of Customer Relationship Management lead tracking database

Keep all records current on a computerized lead tracking system

Build customer focused relationships by advancing the lead through the sales process and gaining customer commitment

Ensure that all team members in the community understand that sales is everyone's responsibility and are knowledgeable and trained in their role of Marketing and Sales

Conduct weekly strategy and advisory meetings with the Executive Director (ED)

Submit timely weekly Flash Reports (sales results)

Provide marketing and sales leadership to all team members

Strive to meet or exceed targeted occupancy and sales

Leverage multiple revenue drivers (pricing, inventory, services, etc.) that drive the top line

Generate leads and move-ins from targeted referral sources

Plan and execute monthly presentations to professional referral sources

Identify referral sources through site specific research

Plan call objectives

Articulate the benefits of referring to Sunrise Senior Living

Participate in and provide reporting resources for the monthly Referral Development Committee Meeting

Create and update Quarterly Sales Plan

Implement Sales Plan

Conduct bi-annual competitive market research ranking and analysis and accurately report data on the competitor tracking form

Understand competitive opportunities and threats and present strategic alternatives to combat these to the ED and Regional Director of Sales

Demonstrate a strong understanding of the senior care market and Sunrise's niche in that market, especially the local competitive environment

Review and facilitate the Move-In Packet with the resident and/or family

Facilitate and coordinate the Resident Assessment with Resident Care Director (RCD), Assisted Living Coordinator (ALC), Resident Care Coordinator (RCC) and/or Reminiscence Coordinator (RC)

Oversee and manage the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists

Ensure all Sunrise and state/province mandated paperwork and forms are completed on or before the move-in date by the family and/or resident

Oversee the resident's administrative files to ensure they are fully prepared according to Sunrise and state/province specific regulatory requirements

Assist in the presentation and value of Sunrise's products and services for our residents, families, team members, and targeted referral sources

Assist the ED in completing the annual community budget

Understand and manage the department budget to include labor/labour and other expenses and understand its impact on the community's bottom line

Review monthly financial statements and implement plans of action around deficiencies

Process and submit monthly expenses and budget data timely per Sunrise policies and internal business controls

Understand the internal cost associated with all Sunrise resident care programs

Partner in the delivery and participation in Sunrise University Training and self-study programs during the required timeframe

Develop a working knowledge of state/provincial regulations and ensure compliance

Achieve the Team Member Engagement goals and actively lead in the Engagement Improvement Planning sessions

Attend regular meetings; Stand Up, Cross Over, Department Head, Town Hall, Quality Improvement, and others as directed by the Executive Director

Keep abreast of professional developments in the field by reading and attending conferences and training sessions

Maintain compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met

Perform other duties as assigned

Qualification

Sales PlanningMarketing StrategyCustomer Relationship ManagementFinancial ManagementTeam LeadershipMicrosoft OfficeCommunication SkillsProblem Solving

Required

Successful marketing and sales experience

Demonstrates proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) and Sunrise applications with the ability to learn new applications

Willingness to work independently with little to no day-to-day supervision

As applicable, all Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job description and understand the key essential duties for safety and regulatory compliance

Ability to work weekends, evenings, and flexible hours and be available for our customers at peak service delivery days and times

Preferred

College Degree preferred

Benefits

Medical, Dental, Vision, Life, and Disability Plans

Retirement Savings Plans

Employee Assistant Program / Discount Program

Paid time off (PTO), sick time, and holiday pay

MyFlexPay offered to get paid within hours of a shift

Tuition Reimbursement

In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee's position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.