Evergen · 1 month ago
Field Marketing Specialist - Plastic & Reconstructive Surgery
Alachua, FL, US
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $125K/yr
3+ years expEvergen is a global industry-leading contract development and manufacturing organization in regenerative medicine. The Field Marketing Specialist for the plastic surgery division will be responsible for developing and executing marketing strategies, collaborating with cross-functional teams, and engaging with key opinion leaders to drive business success.
Health CareIndustrial ManufacturingMedical DeviceProduct Design
Responsibilities
Identify, recruit, and nurture KOLs aligned with Evergen’s biomaterial portfolio
Build long-term, trust-based relationships with high-influence surgeons to accelerate adoption and advocacy
Attend OR cases with select KOLs to gather insights on technique, product performance, and unmet needs
Facilitate peer-to-peer education, including dinner programs, cadaver labs, and podium opportunities
Extract clinical insights from KOLs and translate them into actionable marketing assets and field tools
Leverage KOL relationships to map influence networks and identify up-and-coming voices in the specialty
Create targeted nurturing campaigns from beginning to end, including social media, landing pages, emails
Create and manage marketing pieces, including copywriting and distribution across multiple channels
Develop clear and consistent messaging for customers
Work with agencies and outside vendors
Understand and continue to develop a strong company and product brand
Manage the company’s online reputation by monitoring online mentions and cultivating relationships
Create consistent messaging for use across all channels and maintain company style guide
Have a working knowledge of SEO, suggesting and making improvements and staying abreast of best practices
Understand Key Performance Indicators (KPIs) and track them at regular intervals, using the feedback to adjust marketing strategies in real time
Use project management software to manage projects, control versions, and maintain the shared drive
Manage workflows, project deadlines, and resources to ensure timelines and goals are met
Collaborate with stakeholders to develop marketing pieces and get them approved
Foster strong relationships with cross-functional teams, including product development, marketing, sales, and customer support
Collaborate with sales teams to support customer engagement efforts
Serve as a liaison between the sales team and the rest of the organization
Understand how the sales team uses the CRM and help implement improvements based on feedback
Represent the company at corporate trade shows
Qualification
Required
Bachelor's degree in life sciences, marketing, or a related field
3-8 years of relevant experience in product management, marketing, or a related field
At least 3 years of experience in the plastic and reconstructive surgery space
Ability to produce content and finished communication pieces in a high-volume, deadline-driven environment
Ability to manage multiple projects with varying scope and urgent requests simultaneously
Decision-making, interpersonal, presentation, and organizational skills
Knowledge of design fundamentals, including graphics, layout, and typography
Excellent written and verbal communication skills, including grammar, punctuation, and style to effectively communicate to both a lay and professional audience
Team player and can collaborate, motivate others, and coordinate efforts to ensure efficient and successful outcomes
Proficiency in Microsoft Office software, Outlook, Word, PowerPoint, and Excel
Benefits
Benefits
Company
Evergen
Evergen provides biomaterial development, manufacturing, and donor tissue processing services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-08-03Acquired
Leadership Team
Chad Croasdale
Chief Commercial Officer (CCO)
Recent News
Company data provided by crunchbase