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Quigley-Simpson · 5 hours ago

Sr. Analyst, Data & Analytics

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $93K/yr

4+ years exp

Quigley-Simpson seeks a Senior Analyst, Data & Analytics, to research, analyze, and report on omnichannel media, including market trends, competitors, customers, and campaign performance. The Senior Analyst will collaborate with multidisciplinary teams in a fast-paced environment to deliver analytics solutions to clients.

AdvertisingConsultingInternetMarketingProfessional ServicesWeb DesignWeb Development

Growth Opportunities

Responsibilities

Mentor junior analysts

Manage assigned client engagements and workloads

Manage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization

Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies

Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders

Execute data visualization and dashboards in Tableau

Function as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting approach

Analyze collected data and present results, including hypothesis development

Perform analytical “deep dives” as needed

Monitor and provide optimizations recommendations for omnichannel campaigns

Design and conduct A/B testing and make recommendations for optimization

Ability to learn new techniques, concepts, and information quickly

Supportive of teammates and respectful

Emotional maturity with day-to-day client and internal interactions

Open-minded to new ideas and an appetite for learning

Adaptable with an appetite for innovation and operational efficiency

Qualification

SQLData visualizationMarketing analyticsA/B testingPythonTableauROI analysisTroubleshootingMentoringProject managementDetail-orientedAdaptability

Required

4-5+ years professional experience

2+ years working in a client-focused environment such as an ad agency or adjacent business

Experience with paid media ecosystem—customer journey/marketing funnels, retargeting audiences, etc

Proven analytics background: ideally focused on campaign performance analytics

2+ years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals

Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketing

Experience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impact

Experience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertising

Working knowledge in SQL and one of these programming languages: Python or R (SQL tests will be administered to all candidates)

Ability to troubleshoot data issues

Experience with reporting automation

Has successfully managed projects through partnerships with cross-functional teams, both internal and external

Ability to diplomatically work with a wide range of personalities

Highly detail-oriented and organized with the ability to multi-task and work in a very fast-paced environment