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Glanbia Performance Nutrition (GPN) · 2 days ago

Sr Manager, Web Strategy & Merchandising

Downers Grove, IL

Full-time

Onsite

Mid, Senior Level

$115K/yr - $140K/yr

6+ years exp

Glanbia Performance Nutrition is a global company with a diverse brand portfolio focused on promoting healthier lifestyles. They are seeking a Sr Manager, Web Strategy & Merchandising to oversee the development of web go-to-market strategies, lead SEO efforts, and manage DTC Finance and Sales Operations, ensuring alignment with brand and channel objectives.

Food and BeverageHealth Care

Responsibilities

Lead the creation and oversee execution of website go-to-market strategies in support of brand campaigns, product launches, and business objectives

Develop and manage activation plans in partnership with cross-functional teams, ensuring alignment across both key brand touchpoints and emerging consumer micromoments

Ensure website experiences reflect brand identity, tone, and messaging while delivering an intuitive and engaging user journey

Explore and recommend emerging tools, technologies, and trends to keep our web experience modern, engaging, and competitive

Translate the DTC roadmap into actionable web initiatives, ensuring execution against priority pillars such as acquisition, conversion, loyalty, and retention

Partner with creative agencies to develop consumer-first digital concepts that bring brand storytelling to life online while optimizing for engagement and conversion

Oversee the development of wireframes, content frameworks, and experience guidelines to ensure consistent creative execution across pages, modules, and campaigns

Identify opportunities for interactive and personalized experiences (e.g., quizzes, product finders, recommendation engines) to differentiate brand websites and support DTC objectives

Integrate promotional and merchandising strategies into site design and content placements to maximize campaign impact

Define and oversee the SEO strategy across branded websites to maximize organic traffic and visibility

Collaborate with content, creative, and technical teams to ensure SEO best practices are embedded in site design, content, and architecture

Monitor and report SEO performance metrics, implementing ongoing optimizations to improve ranking, authority, and consumer relevance

Oversee P&L management, including revenue forecasting, inventory alignment, and pricing and bundling strategies

Manage the DTC promotion roadmap, supporting product launches and campaign initiatives while ensuring ROI-driven optimization

Forecast sales performance and develop insights to inform financial planning and strategic decision-making

Monitor and report on KPIs such as traffic, sales, customer retention, and lifetime value, providing actionable insights to stakeholders

Partner with Consumer Affairs and operations teams to identify and address customer pain points, enhancing the consumer experience

Leverage web analytics, SEO data, and sales insights to inform decision-making and continuous improvement

Drive a test-and-learn approach through A/B testing, CRO initiatives, and iterative site enhancements

Deliver performance updates and strategic recommendations to leadership, ensuring alignment between consumer insights and business outcomes

Manage and mentor direct reports, ensuring role clarity, accountability, and professional growth

Partner across Brand, Innovation, Creative Services, Marketing, CRM and Analytics to deliver cohesive and timely web strategies

Establish governance, playbooks, and scalable best practices to strengthen DTC operational effectiveness and consistency

Determine on-page SEO optimizations, product placements, or promotional callouts to improve discoverability and conversion, aligning with established strategy and best practices

Approve and implement adjustments to site merchandising, promotional banners, or bundle configurations within the pre-defined financial and promotional strategy framework

Qualification

Web strategySEO expertiseP&L managementWeb analyticsE-commerce platformsConsumer experience designData-driven decision makingLeadershipCollaboration

Required

Bachelor's degree in Marketing, Computer Science, Digital Media, Business Administration, UX/UI Design, or related field

6+ years of experience in digital and web strategy, with strong expertise in SEO, consumer experience design, and e-commerce; DTC experience strongly preferred

Strong understanding of web analytics (Google Analytics, GA4, etc.) and testing tools, with the ability to interpret data, identify insights, and translate findings into actionable recommendations

Familiarity with e-commerce platforms (Shopify or similar CMS)

Proven track record of managing P&L responsibilities, forecasting, and promotional planning