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Vail Resorts · 5 hours ago

Manager: Communications

Keystone, FL

Full-time

Onsite

Mid, Senior Level

$70K/yr - $78K/yr

5+ years exp

Vail Resorts is the world’s leading mountain resort operator, with 42 resorts in 15 states and four countries. The Communications Manager for Keystone Resort is responsible for promoting and protecting the reputation of one of North America’s most popular ski resorts through proactive media relations, effective storytelling, and strategic communications.

LeisureTravel

Responsibilities

Manage media relations for the resort, both reactively and through proactive outreach, to secure high-funnel and targeted media coverage

Serve as a key communications resource for the resorts’ leaders and develop strategic messaging that supports their communication goals

Act as an official spokesperson for Keystone Resort

Work closely with the broader Communications team to ensure execution of the company’s strategies

Build relationships with internal and external stakeholders

Create, manage and execute meaningful hosting experiences for visiting media including itineraries, logistics, and follow-up. Act as a media escort when needed

Work closely with the corresponding Field Marketing Managers to help promote their department’s efforts

Create compelling content to help tell the resorts’ stories

Manage media lists, media tracking, and reporting

Manage the resorts’ Senior Content Specialist

Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums

Work closely with other members of the team to develop and lead the resort’s social media strategy including: social and digital media content ideation, creation, timely posting, oversight of social media channels, effective community management and reporting

Work with the resort Senior Content Specialist to maintain a content production calendar, with an organized schedule of cadenced messaging needs

Assess, manage and execute social media influencer relationships and visits to the resorts including contracts, itineraries, posts, and follow-up

Work with the resort Senior Content Specialist to capture regular resort content; organize and lead smaller-scale resort photo and video shoots including contracted models and photographers/videographers; and assist with larger-scale resort brand photo and video shoots

Qualification

Media RelationsCrisis CommunicationsSocial Media ManagementContent StrategyExternal CommunicationsInterpersonal SkillsTeam PlayerLeadershipProactive Self-Starter

Required

Bachelor's degree required, preferably in Journalism, Communications or Marketing

5+ years of experience in an external communications or PR role, and proven experience working with local, regional, national and international journalists and editorial staffs

On-site presence required at Keystone Resort

Excellent writer able to draft nuanced communications on a variety of topics

Experience with all forms of external communications channels, especially news media and social media

Experience with crisis communications and issues management

Passionate and out-front leader with drive to develop as a leader

Proactive, self-starter who can manage independent projects

Strong interpersonal and relationship-building skills; builds and maintains highly effective working relationships internally and externally

Team player – strives for collective success

Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

MORE employee discounts on lodging, food, gear, and mountain shuttles

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Referral Program

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

Free ski passes for dependents

Critical Illness and Accident plans

Company

Vail Resorts

Glassdoor3.4

Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia.

Founded in 1992

Broomfield, Colorado, USA

10001+ employees