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Scandic Consultants · 20 hours ago

Senior Director of Marketing

Miami, FL

Full-time

Onsite

Director/Executive

$180K/yr - $190K/yr

10+ years exp

Scandic Consultants is seeking a senior-level marketing leader to shape and execute integrated marketing and communications strategies across a large, multi-site retail and restaurant portfolio in high-traffic travel environments. This role involves leading enterprise-wide marketing strategies, developing location-specific campaigns, and guiding digital innovation to enhance customer experiences.

Management Consulting

Responsibilities

Lead enterprise-wide marketing and communications strategies that drive brand visibility and revenue

Develop location-specific campaigns informed by customer insights, market data, and performance metrics

Own brand stewardship, reputation management, and crisis communications

Establish KPIs, measure ROI, and continuously optimize marketing performance

Partner with internal teams, franchisees, agencies, and external stakeholders on co-marketing initiatives

Guide digital innovation, including mobile, kiosk, and contactless customer experiences

Build, lead, and scale high-performing marketing teams through growth and new openings

Qualification

Marketing strategyBrand managementDigital marketingData-driven decision makingMulti-location experienceExecutive presenceCommunication skillsPresentation skills