Melaleuca: The Wellness Company · 2 months ago
Digital Marketing Analyst I
Idaho Falls, ID
Full-time
Onsite
New Grad, Entry LevelMelaleuca: The Wellness Company is a leader in the wellness industry, dedicated to enhancing lives through effective products. The Digital Marketing Analyst will transform data into actionable insights to improve customer engagement and drive e-commerce growth, focusing on website optimization and performance analysis.
Cosmetics
No H1B
Responsibilities
Lead website optimization analysis and reporting for the Digital Marketing team
Provide actionable insights and recommendations to Senior Management, Marketing, Sales, Business Development, and Customer Care
Define key performance indicators (KPIs) and build clear, meaningful dashboards to support business decisions
Analyze site performance, conversion trends, user behavior, acquisition effectiveness, and promotional results — identifying opportunities to increase engagement and revenue
Partner with developers to implement new tracking, analytics, and reporting tools; ensure accuracy and data integrity
Translate data findings into business insights that enhance the customer experience and support Melaleuca’s long-term growth
Maintain a strong understanding of Melaleuca’s brand, marketing strategy, and company goals to ensure analytics align with our mission
Perform additional duties and projects as assigned
Qualification
Required
Ability to legally work in the USA
Ability to relocate to Idaho Falls, ID and work in-person 5 days a week
Bachelor's degree in Business, Marketing, Mathematics, Statistics, or a related field with outstanding academic performance
Proficiency with statistical tools, methodologies, and data-driven decision-making (including hypothesis testing, lift, and impact analysis)
Strong background in time-series and comparative data analysis
Expertise in data visualization — able to deliver clear, concise, and actionable reports
Experience with customer behavior analysis (segmentation, clustering, targeting)
Understanding of cross-channel relationships across marketing platforms, content, and offers
Knowledge of upsell and cross-sell strategies, including offers, promos, and bundling approaches
Exceptional problem-solving, critical thinking, and organizational skills
Self-motivated with a “Find a Way or Make a Way” mindset
Coachable, flexible, and able to thrive in a fast-paced environment
Strong written and verbal communication skills
Proven ability to handle sensitive information with confidentiality and discretion
Team-oriented collaborator with a passion for idea sharing and continuous improvement
Consistent accuracy and attention to detail under deadline pressure
Benefits
Comprehensive medical, dental, and vision coverage
401(k) plan with company match
Profit-sharing bonus program
Paid time off (PTO) and paid holidays
Wellness program and on-site fitness center
Employee assistance program (EAP) for counseling and resources
Product discounts on Melaleuca wellness products
Career development and advancement opportunities within a growing global company
Beautiful corporate campus with walking trails, on-site cafeteria, and employee events
Company
Melaleuca: The Wellness Company
Melaleuca: The Wellness Company enhances the lives of those we touch by helping people reach their goals.
Founded in 1985
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ann Shavlan
Chief Executive Officer
Frank VanderSloot
CEO
Recent News
2025-11-12
2024-02-22
Company data provided by crunchbase