GLP Marketing · 20 hours ago
Founder Personal Brand Architect & Media Operator
Miami, FL
Full-time
Onsite
Senior LevelGLP Marketing is building a founder-led media brand aimed at establishing a top-tier personal brand for its CEO, Matthew Khorsandi. The role involves executing media strategies, creating authoritative content, and shaping public perception to convert attention into inbound demand for the company.
Marketing & Advertising
Hiring Manager
Lizza Arizabaleta, PMP
Responsibilities
Act as the primary operator behind the founder’s personal media brand
Shadow the CEO during key moments (office, meetings, workouts, travel, downtime)
Capture raw reality and translate it into high-signal content
Decide what moments matter — and which don’t
Produce and oversee short-form video (Reels, TikTok, Shorts)
Produce and oversee founder POV content (LinkedIn, X)
Produce and oversee visual storytelling (Instagram, Stories, lifestyle shots)
Shape how the market feels about the founder
Protect the founder’s positioning
Ensure messaging stays confident, not loud; aspirational, not try-hard; educational, not generic
Manage and grow presence across LinkedIn, Instagram, TikTok, X, and YouTube
Engage thoughtfully — not spammy
Build a real audience of founders, operators, and buyers
Turn attention into DMs, inbound leads, and reputation
Qualification
Required
Based in Miami, FL
Comfortable working closely with a CEO in real-life environments
Strong eye for visual composition
Strong eye for tone
Strong eye for narrative
Can shoot and edit quickly (iPhone + Cap Cut/Premiere is fine)
High discretion, emotional intelligence, and maturity
Company
GLP Marketing
Performance-driven Attorney SEO & PPC that works. Let’s develop your most valuable marketing assets together.
Founded in 2021
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Matthew Khorsandi
Founder & CEO
Company data provided by crunchbase