Later · 2 hours ago
VP, Paid Social
New York, New York, United States
Full-time
Hybrid
Director/Executive
$220K/yr - $250K/yr
10+ years expLater is a leading enterprise in social media and influencer marketing software, and they are seeking a VP, Paid Social to build and lead their new Paid Media Services function. This strategic role involves developing a differentiated paid social offering and ensuring it becomes a scalable and profitable growth engine for the company and its clients.
AppsiOSMarketing
Responsibilities
Build and articulate Later’s Paid Social Services vision, positioning, and long-term growth strategy—grounded in business impact and client outcomes
Develop a differentiated POV on paid social’s role in creator + influencer ecosystems, creating frameworks that support enterprise-level performance and measurement
Scale the existing paid social offering while developing & launching new paid media operating model, packages, pricing, and delivery standards that enable profitable scale
Define the long-term roadmap for team capabilities, platform partnerships, and systems required to elevate the offering
Stay ahead of platform updates, industry shifts, and competitive moves—turning insights into strategic advantages for Later and our clients
Build and codify scalable workflows for planning, trafficking, QA, pacing, optimization, and reporting with a strong emphasis on quality and accuracy
Own forecasting, pacing, and performance standards to ensure operational excellence
Leverage tools such as Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads, GA4, Looker, Snowflake, MMPs, BI dashboards, and ad servers to deliver actionable insights
Develop robust frameworks that demonstrate the lift of integrated paid + creator/influencer programs + organic social programs
Build and lead a high-performing Paid Social team—including Directors, Managers, and Specialists—with clear expectations, accountability, and growth pathways
Foster a culture rooted in Later’s values: fearless honesty, customer/creator obsession, high performance, and collaborative problem-solving
Partner closely with Sales, Strategy, and Services leadership to co-develop integrated solutions and drive revenue growth
Collaborate with Analytics, Creative, Customer Ops, RevOps, and cross-functional teams to ensure seamless execution and measurable results
Act as a connector across functions, increasing operational clarity and empowering teams to perform at a high level
Serve as the senior leadership voice of Paid Social—internally, with enterprise clients, and with platform partners
Influence senior stakeholders with clear storytelling, data-backed recommendations, and confident decision-making
Champion a high bar for operational excellence, outcome based performance, and cultural impact across your organization
Partner with the CCO on revenue strategy, planning, forecasting, and scaling decisions for Paid Media Services
Model leadership behaviors consistent with Later’s high performance culture—setting clear expectations, giving direct and timely feedback, and holding teams accountable
Build and maintain competitive intelligence, market insights, and platform relationships (Meta, TikTok, YouTube, Snapchat, Pinterest) to ensure Later stays on the leading edge
Develop and maintain feasibility and scoping frameworks that ensure profitable, predictable delivery
Introduce new tools, test & learn frameworks, and methodologies that improve delivery outcomes and team efficiencies
Qualification
Required
10–12+ years of leadership experience in paid social or paid media, including owning a revenue line, P&L, or services business
Proven ability to build or scale a paid media organization within a high-growth, high-performance environment
Deep expertise across Meta, TikTok, YouTube, and emerging platforms—including measurement, optimization, and enterprise campaign delivery
Demonstrable success integrating paid social with creator, influencer, and organic social marketing strategies
Experience building & managing 10+ person teams with a strong focus on coaching, performance management, and leveling up talent
Strong proficiency with analytics and media tools
Executive presence with the ability to influence senior clients and internal leadership
High bar for operational rigor, process design, quality control, and performance measurement
Thrives in ambiguous, fast-moving environments with a builder mindset and solutions-oriented approach
Strong alignment with Later's values—fearless honesty, customer obsession, curiosity, collaboration, and a commitment to delivering measurable impact
Benefits
Various benefits plans as part of their overall compensation package.
Company
Later
Later is the world’s first Social Revenue Platform
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.3MKey Investors
Aspect Ventures
2022-04-27Acquired
2015-09-01Seed
2014-12-27Seed· $1.3M
Leadership Team
Ian MacKinnon
Co-Founder/Chief Technology Officer
Recent News
Company data provided by crunchbase