Kforce Inc ยท 7 hours ago
Digital Marketing Analyst
Madison, WI
Contract
Onsite
Entry, Mid Level
$50/hr - $60/hrKforce Inc is seeking a Digital Marketing Analyst to support their customer policyholder account site. The role involves tracking customer interactions and analyzing data to improve digital features and customer experiences.
ConsultingEmploymentFinancial ServicesHuman ResourcesStaffing Agency
Responsibilities
Measurement approaches & plans that help show impact across Google Analytics and CX (think NPS type metrics)
Building dashboards at a feature level to show immediate impacts
Deep dive analysis on the why behind the numbers
Gather, calculate, and analyze data from a variety of data sources measuring key data mainly on web/mobile and app traffic
Help to determine if new digital features are working or not working and why and to provide suggestions for improvements (responsible for evaluating how well we are faring); Go to Market Analysis on these features
Present results to leadership
Attending product refinement sessions weekly
Collaborate with a variety of departments to include but not limited to: Billing, Claims, Care Center, CX, UX, PL and Partners
Assist with planning sessions (Sprint, PI, annual)
Qualification
Required
Web Analytics experience to show customer conversion (think ecomm sales)
Experience with Google Analytics and Looker Studio (Google's former Data Studio) is a must have
Go getter
Benefits
Medical/dental/vision insurance
HSA
FSA
401(k)
Life, disability & ADD insurance
Company
Kforce Inc
Kforce is a solutions firm specializing in technology, finance and accounting, and professional staffing services.
Founded in 1962
1001-5000 employees
H1B Sponsorship
Kforce Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (792)
2024 (667)
2023 (734)
2022 (843)
2021 (1197)
2020 (858)
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-05-20IPO
2014-06-08Acquired
Leadership Team
Aaron Travis
Digital Experience Delivery Director | Kforce Consulting Solutions
Recent News
2025-11-19
2025-11-07
2025-11-04
Company data provided by crunchbase