Lowe's Companies, Inc. · 2 hours ago
Mgr-Digital Brand Advocate
Lowe's Companies, Inc. is a FORTUNE® 100 home improvement company, and they are seeking a Mgr-Digital Brand Advocate. This role focuses on optimizing online customer experiences by collaborating with suppliers, managing a team, and developing strategies to drive online sales and conversion.
HardwareHome RenovationManufacturing
Responsibilities
Assist and coaches their Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion
Guides Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic
Analyzes and develops strategy for soliciting additional suppliers into, and graduates them out of, the brand Advocate program
Completes root cause analysis on key performance indicators
Develops and maintains relationships with brand leadership teams and cross-functional partners. Aligns on common business goals and executes merchandising strategies
Supports Brand Advocate with suppliers and merchants to gain alignment on strategic plans
Leads creation of project plans and aligns with merchandising and supplier to drive execution
Responsible for guiding team who will continuously lead and facilitate complex projects that require multiple stakeholders and drive impacts across the greater organization
Builds system knowledge and expertise by curating training classes and overseeing project work
Provide support and expertise to Online Business Solutions, IT and Online Leadership to plan and execute total Site enhancement and optimization strategies
Leads and guides direct reports. Develop career paths and provide associates the assistance needed to help them move and grow within the organization
Build relationships and influence Suppliers by meeting quarterly to discuss the BA program and feedback for the BA
Qualification
Required
Bachelor's degree Business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
7 Years of Online / Retail Merchandising / Vendor Management / Digital Marketing
1 year of experience leading a team of direct reports
Preferred
Master's degree Business, marketing, finance or related field
Experience in vendor management systems, digital marketing, ecommerce, and merchandising
Proven experience with major consumer brands and how to support/ differentiate them in the digital space
Benefits
401k with up to 4.25% match
Discounted Employee Stock Purchase Plan (15% discount of strike price)
Tuition-Free Education
10-week Maternity/Parental Leave
10% Associate Discount
Company
Lowe's Companies, Inc.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.
H1B Sponsorship
Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)
Funding
Current Stage
Public CompanyTotal Funding
$22B2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B
Recent News
Digital Commerce 360
2025-12-31
2025-12-31
Company data provided by crunchbase