Apply on Employer Site

ASSA ABLOY Group · 7 hours ago

Associate Marketing Manager

Rochester, NY

Full-time

Hybrid

Mid Level

$75K/yr - $100K/yr

3+ years exp

ASSA ABLOY Fenestration is seeking a proactive and creative marketing specialist to advance their brand and marketing strategy. The Associate Marketing Manager will execute marketing initiatives, create targeted content, manage digital channels, and support sales efforts with campaigns focused on OEM stakeholders.

BiometricsConsumer ElectronicsElectronicsFurnitureHomeland SecurityManufacturingPublic SafetySecurityService IndustrySmart Home

Responsibilities

Create and maintain OEM-focused marketing materials including product datasheets, application briefs, presentations, and case studies

Collaborate with product management and engineering to translate technical features into customer benefits

Develop messaging tailored to OEM decision-makers, including design engineers, sourcing managers, and procurement teams

Support product branding initiatives including naming, packaging, and visual identity to align with ASSA ABLOY branding guidelines

Collaborate with cross-functional teams to produce branded marketing materials such as brochures, catalogs, and signage

Maintain and manage brand assets including logos, templates, and style guides

Assist in digital branding efforts including website updates, social media content, and email campaigns

Manage the company’s social media presence across LinkedIn, YouTube, and other relevant platforms

Create and schedule posts, monitor engagement, and analyze performance metrics

Coordinate updates to the company website, ensuring content is current and aligned with branding

Plan, organize, and execute trade shows, exhibitions, and industry events from concept to completion

Coordinate logistics including booth design, shipping, setup, staffing, and teardown

Track event budgets, timelines, and vendor relationships

Collaborate with sales and product teams to align event messaging with brand strategy

Work cross-functionally with sales, product management, and operations to gather inputs and align marketing efforts

Maintain marketing calendars and ensure timely delivery of assets and campaigns

Track budgets for marketing activities and vendor relationships

Oversee production of branded materials and promotional items for events and campaigns

Liaise with external agencies, printers, and suppliers to ensure quality and timely delivery

Maintain inventory of events and branding assets

Qualification

B2B marketing experienceAdobe Creative SuiteEmail marketing platformsSEO understandingDigital analyticsCommunicatorCreativityAttention to detailProject managementOrganizational skills

Required

3–5 years of experience in marketing, preferably in a B2B manufacturing environment

Strong communicator, with exceptional writing skills

Creativity and attention to detail. Good graphic design and video editing capabilities

Proficiency in Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, and social media

Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and basic CMS tools (experience with marketing automation tools a plus)

Understanding of SEO and digital analytics

Ability to manage multiple projects and meet deadlines in a fast-paced environment

Excellent organizational, communication, and multitasking skills

Ability to travel occasionally for trade shows and events

Bachelor's degree in Marketing, Communications, Event Management, or related field

Preferred

Professional marketing/branding/event coordination certifications preferred but not required (PCM, CMMP, PMI, PCMA, CEM, etc.)

Company

ASSA ABLOY Group

Glassdoor3.7

ASSA ABLOY Group is a door opening solutions, dedicated to satisfying end-user needs for security, safety, and convenience. It is a sub-organization of ASSA ABLOY Group.

Founded in 1994

Stockholm, Stockholms Lan, SWE

10001+ employees