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Fictiv · 10 hours ago

Senior Web Strategist

United States

Full-time

Remote

Senior Level

$145K/yr - $160K/yr

Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally. They are seeking a senior-level Web Strategist to take full ownership of the strategic direction and performance of the Fictiv website, focusing on user experience, growth, and cross-functional leadership.

3D PrintingHardwareManufacturingMechanical Engineering

Responsibilities

Develop a clear website roadmap that advances Fictiv's business goals

Prioritize work based on impact and partner closely with content, creative, SEO, and growth teams

Lead the push toward a modern, highly converting site experience

Champion user-centered UX decisions informed by data, customer insights, and strong experimentation discipline

Drive continuous improvement across navigation, page structure, conversion paths, and overall site quality to enhance user experience

Establish and enforce UX, accessibility, and performance standards to ensure the site scales without sacrificing quality

Use analytics tools every day to identify opportunities, size impact, and run A/B test experiments that improve conversion rates and signup quality

Bring a creative mindset that goes beyond standard testing and explores bold experiments

Own website measurement frameworks, funnel definitions, and attribution alignment in partnership with Growth and RevOps to ensure decisions are based on trusted data

Partner with the SEO manager and broader content team to grow organic reach and authority

Optimize website content and structure for AI consumption, improve search visibility, and data quality

Lead the evolution of the website for AI-driven discovery, including structured data, content accessibility for LLMs, and emerging AI search behaviors

Own relationships with internal teams, including creative, content, lifecycle, product marketing, and paid media

Communicate roadmap decisions clearly and present strategy and results directly to the senior leadership team

Manage multiple developers based in India, as well as a US-based SEO manager

Collaborate with the shared marketing project manager to maintain a clear, prioritized development queue

Understand enough about coding and web development to estimate timelines and scope

Qualification

Website StrategyUser Experience (UX)Analytics ToolsSEOMarketing TechnologyCross-Functional LeadershipTeam ManagementInternational Resource ManagementCommunication SkillsCreative Mindset

Required

Senior-level experience owning the strategy and performance of a large-scale marketing website

Strong command of analytics tools and an instinct for data-driven decision-making

Experience leading multi-disciplinary teams and managing international development resources

Deep understanding of UX principles and growth tactics that improve acquisition and conversion

Strong familiarity with standard marketing technology systems, including CMS platforms, testing tools, analytics environments, tag managers, CRM systems, and automation platforms

Proven success driving SEO and AIO improvements

Excellent communication skills and the ability to present confidently to senior leaders

Ability to estimate development work and make sound prioritization decisions

Benefits

Competitive medical, dental, and vision insurance

401K plan

Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness

Annual Education stipend

Parental leave programs

Paid volunteer days

Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need