USA TODAY Co., Inc. ยท 4 hours ago
Digital Marketing Account Executive
Atlanta, GA
Full-time
Hybrid
Senior Level
5+ years expUSA TODAY Co., Inc. is a diversified media company dedicated to empowering communities through digital marketing solutions. The Digital Marketing Account Executive role focuses on leading sales efforts, collaborating with clients to enhance their online presence, and providing a diverse set of advertising and marketing solutions.
Newspapers
No H1B
Responsibilities
Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms
Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising
Growing the audience and promoting engagement through brand content solutions and social media marketing
Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms
Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality
Actively pursue and secure new business and revenue streams
Articulate and present our product suite to business decision-makers effectively
Conduct face-to-face customer meetings, presentations, proposals, and demonstrations
Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers
Foster partnerships with local businesses and assist them in achieving their marketing goals through digital marketing solutions
Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors
Assist businesses in optimizing their online presence through personalized digital marketing strategies
Retain, manage, and expand your client base in the constantly evolving digital landscape
Collaborate within a team to manage client relationships and sustain and increase account revenue
Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings
Manage a specified sales pipeline and devise a strategy for long-term sustained success
Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share
Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately
Qualification
Required
High Proficiency in Digital Marketing
5+ years of experience in high acquisition, consultative B2B Sales role
A problem solver who thrives on challenges and can simplify complex issues
Possesses a competitive nature and a collaborative team spirit
Excellent communication and presentation skills
Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook
Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law
Preferred
Google AdWords, Analytics certifications are preferred
Benefits
Uncapped Earnings Potential with a residual commission program as well as a Quarterly Bonus program on top of a base salary structure
Unparalleled digital training for continuous learning
Intensive 3-week onboarding for new hires
Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
Generous Unlimited Time off package including Company Paid Holidays
Energized and passionate team with a fun and flexible workplace
Company
USA TODAY Co., Inc.
USA TODAY Co., Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
Mike Reed
Chairman / CEO
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