Yola Beauty · 9 hours ago
Omnichannel Marketing Specialist - K Beauty
LA Metro Area
Full-time
Onsite
Mid Level
3+ years expYola Beauty is a US-based beauty brand management and distribution company focused on helping global beauty brands successfully enter and scale in the North American market. They are seeking an Omnichannel Marketing Specialist who can bridge creative content, event execution, and brand strategy, working closely with brand managers and sales teams to develop and execute marketing plans for key retail partners.
Cosmetics
Hiring Manager
Ke Yang
Responsibilities
Collaborate with brand managers and sales team to develop channel-specific marketing plans and promotional calendars for key accounts (e.g. Miniso, Urban Outfitters, Nordstrom)
Liaise with retail partners’ marketing departments to execute joint marketing campaigns and co-branded promotions
Plan and oversee in-store promotions including GWP programs, merchandising rollouts, and seasonal activations
Organize and manage all marketing assets needed for campaigns — including POP displays, signage, gift packaging — in collaboration with design, warehouse, and procurement teams
Monitor campaign execution across stores, gather visual documentation and performance data, and prepare post-campaign reports
Drive digital marketing efforts for retail partners including EDM campaigns, homepage banners, and social media collaborations
Manage the localization and finalization of product content and visuals for each channel
Represent the marketing team at on-site events, pop-ups, store openings, and trade shows (e.g., Cosmoprof, K-Beauty Expo)
Oversee BA (Beauty Advisor) scheduling and execution of in-store demos and activations
Manage influencer activations including seeding, content rollout, and campaign reporting
Track and report on marketing budgets, campaign costs, and vendor coordination
Qualification
Required
3–5 years of experience in retail marketing, trade marketing, or field activation (beauty or consumer goods preferred)
Proven ability to lead marketing initiatives and own campaign execution across departments
Strong project management and communication skills; highly organized and accountable
Comfortable navigating retail timelines, internal collaboration, and fast-paced execution
Proficient in Excel, PowerPoint, and Canva (Adobe Creative Suite is a plus)
Willingness to travel occasionally for store visits, events, and industry trade shows
Benefits
Team lunches
Product gifting
Access to exclusive beauty samples & events
Company
Yola Beauty
Yola Beauty is a beauty brand management and distributor specializing in bringing global and K-Beauty brands to the U.S. market.
11-50 employees
H1B Sponsorship
Yola Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Early StageCompany data provided by crunchbase