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Harnham · 4 hours ago

Associate Direcor of Marketing

United States

Full-time

Remote

Director/Executive

$135K/yr - $135K/yr

Harnham is partnering with a global education-focused organization to appoint an Associate Director of Marketing to lead the North American marketing agenda across the U.S. and Canada. This senior, hands-on leadership role is responsible for shaping strategy and driving execution across the full marketing mix, including digital, CRM, content, events, and partner-facing campaigns.

AnalyticsConsultingInformation TechnologyMarketing

Hiring Manager

Oisín Ennis

Responsibilities

Own the regional marketing strategy, annual planning, budget management, and performance outcomes

Translate market insight into clear, actionable initiatives aligned to commercial goals

Act as the senior marketing voice for North America in cross-functional leadership forums

Lead the development, execution, and optimization of integrated campaigns across paid media, CRM, content, social, events, and partnerships

Continuously improve the student journey to drive engagement, conversion, and yield

Champion experimentation and rapid testing to accelerate performance improvements

Design and deliver a compelling regional partner/agent marketing strategy

Create toolkits, playbooks, and campaigns that strengthen engagement and market presence

Work closely with recruitment stakeholders to align messaging and priorities

Oversee regional product marketing, including value propositions, proof points, and launch strategies

Lead go-to-market activity for new programs, partnerships, and offerings

Embed customer insight, data, and competitive analysis into all messaging

Lead, coach, and develop a high-performing regional marketing team

Encourage growth in analytics, agile delivery, and GenAI-enabled marketing workflows

Foster a culture of accountability, curiosity, and innovation

Balance global brand consistency with effective regional localization

Oversee content creation tailored to international audiences, with a strong focus on outcomes and storytelling

Own reporting across ROI, funnel performance, lead quality, and conversion metrics

Use insight to recommend strategic and tactical changes that support revenue and enrollment targets

Align marketing activity closely with regional commercial forecasts

Qualification

Regional marketing strategyEnd-to-end campaign deliveryData-driven decision makingPeople leadershipCross-functional stakeholder managementB2B marketing experienceMarketing automationGenAI-enabled workflowsStorytelling