GrowthAssistant · 2 weeks ago
Performance Marketing Specialist – Search (Work From Home)
United States
Full-time
Remote
Mid Level
3+ years expGrowthAssistant is hiring a Performance Marketing Specialist – Search to manage, optimize, and scale paid search campaigns for U.S.-based clients. This role involves leveraging data and analytics to improve campaign performance and maximize ROI while managing multiple accounts independently.
AdvertisingRecruitingStaffing AgencyTraining
No H1B
Responsibilities
Launch, manage, and optimize Google and Bing Ads campaigns (Search, Display, Shopping, PMax, Video)
Conduct keyword research and implement SEO/SEM best practices
Monitor performance metrics (ROAS, CTR, CPM, CPA, CVR) and report insights to clients
Build and maintain campaign dashboards and reports in Google Sheets/Excel
Collaborate with marketing and creative teams to collect ad assets and copy
Execute A/B tests for ads, audiences, and creatives
Track budget pacing and optimize spend for maximum ROI
Conduct competitor research to inform campaign strategy
Qualification
Required
3+ years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, PMax, Video)
Experience managing Bing Ads campaigns
Proficiency in SEMRush, keyword research, and campaign optimization tools
Strong knowledge of paid search KPIs: ROAS, CTR, CPM, CPA, CVR, and Quality Score
Experience creating reports and dashboards in Google Sheets/Excel (pivot tables, formulas, graphs)
Basic familiarity with Google Analytics (GA4 strongly preferred)
Proven experience managing multiple clients or campaigns (agency experience preferred)
Excellent English communication skills and comfort working with U.S.-based clients
Ability to work U.S. business hours (EST/PST)
Preferred
Basic experience with Facebook Ads, Microsoft Ads, Instagram/TikTok Ads
Experience with landing page optimization and conversion rate optimization (CRO)
Experience in ad copywriting and creative testing
Familiarity with attribution tools / MMPs (Appsflyer, Adjust) and GA4 attribution reporting
Exposure to competitive intelligence tools (SimilarWeb, SpyFu, Data.ai, SensorTower)
Benefits
Attendance, Performance, and Referral Bonuses
Paid U.S. Holidays and Paid Time Offs
Paid Parental Leave
Health Insurance coverage
Continuous Learning & Professional Development
Bi-weekly salary payouts
Company
GrowthAssistant
GrowthAssistant is a staffing agency that recruits and trains professionals to handle marketing tasks and campaigns for businesses.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase