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Neuberger Berman · 8 hours ago

Senior Brand Marketer

New York, NY

Full-time

Hybrid

Senior Level

$140K/yr - $160K/yr

7+ years exp

Neuberger Berman is a global investment management firm, and they are seeking a strategic Senior Brand Marketer to elevate and expand their brand presence across global markets. The role focuses on executing brand strategies, building compelling narratives, and ensuring seamless integration with digital marketing and social media efforts.

BankingBusiness DevelopmentFinanceFinancial Services

Culture & Values

No H1B

Responsibilities

Support the Global Head of Brand Experience in executing the overarching brand strategy, ensuring alignment with business objectives and market trends

Implement and maintain brand guidelines to ensure consistency across all touchpoints and regions

Support the strategy and management of global brand sponsorships

Leverage strong writing and communication skills to steward the brand messaging, tone and drivers throughout all content developed by the brand team that sits across commercial touch points

Work with the Global Head of Brand Experience to translate strategic goals into actionable marketing campaigns, including digital, social, and offline channels

Partner with the advertising team to support and align brand campaigns with broader advertising efforts and performance marketing strategies

Lead the strategic messaging for global campaign platforms to ensure a unified and impactful narrative

Oversee the creation of high-quality branded content that reflects the brand’s identity and engages target audiences

Partner with Global Head of Brand Experience to manage media, creative, and other agency relationships, providing strategic input and oversight

Support agency collaboration through clear communication of key information, research/insights, firm news, and project objectives

Ensure timely processing of SOWs, invoices, and project plans in collaboration with agency partners

Partner with the social media and digital marketing team to develop and execute social media strategies that amplify brand messaging and drive engagement

Contribute to content planning, ensuring all assets align with brand objectives and adhere to platform best practices

Provide strategic insights to refine and improve social media performance

Support the continuous design, measurement and reporting of brand insights including brand trackers, client journeys, and other dashboards

Use data, analytics, and consumer insights to evaluate the effectiveness of branding initiatives

Collaborate with the digital marketing team to analyze campaign results and identify opportunities for optimization

Stay informed on industry trends, competitor activity, and consumer behavior to ensure the brand remains relevant and innovative

Work closely with the digital marketing, product, and regional teams to ensure a unified approach to brand storytelling and audience engagement

Provide strategic brand input for digital campaigns, events, and promotional activities

Act as a bridge and partner between the brand team and other departments (channel marketing, content, digital marketing, product, communications, investments, corporate events and internal communications) to ensure brand cohesion for platform programming

Qualification

Brand marketing experienceDigital marketing tacticsStrategic brand writingAnalytical thinkingCross-functional collaborationGlobal organization experienceExceptional communicationStorytelling skillsCollaborative mindset