Securian Financial · 3 hours ago
Sr. Product Marketing Manager (Hybrid)
St Paul, MN
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $129K/yr
5+ years expSecurian Financial is seeking a dynamic and articulate communicator to join their product marketing team. This role focuses on strategizing and executing marketing campaigns, developing content strategies, and enhancing brand experiences to support senior leadership and sales professionals.
Financial ServicesInsuranceLife Insurance
Responsibilities
Strategize, plan, and execute omni-channel, multi-tactic marketing campaigns to, or in support of, high-value strategic and enrollment partners
Partner with the business to execute compelling brand experiences at industry conferences
Develop and deliver compelling content strategy to drive earned media to grow category awareness, engagement, and consideration metrics aligned to the category Including:
Mature thought leadership strategy
Drive proprietary research that solicits engagement
Advance associate organic social media to build category awareness
Maintain content-rich owned channels like Securian.com, case studies, and email
Qualification
Required
Outstanding organizational and planning skills
Ability to work in a deadline-driven environment of multiple projects and quick turn-around requirements
Strong communication (verbal and written) and presentation skills
Ability to manage multiple projects and competing deadlines
Ability to understand internal and external audiences and communication channels
Knowledge of basic design principles
4-year degree in corporate communications, marketing, public relations or related field or equivalent experience
5+ years of experience in solutions/product marketing, corporate communications, financial communications preferred
Excellent written and verbal communication skills with the ability to craft clear and concise messages for different audiences
Ability to translate complex information into easily understandable language
Exceptional skills managing internal clients
Proficiency in Microsoft Suite (Word, PowerPoint, Excel, etc.)
Internal Securian Financial job title for this position is Solutions Marketing Consultant
Benefits
Paid Time Off
Leave programs
Holidays
Company-funded pension plan and a 401(k) retirement plan
Health insurance
Volunteer time
Associate Resource Groups
Company
Securian Financial
To be confident in your financial future, you need to trust the strength and commitment of your financial organization.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Christopher Hilger
Chairman, President and Chief Executive Officer
Darrin Hebert
SVP & Chief Information Officer
Recent News
2025-09-04
Company data provided by crunchbase