Western Governors University · 3 days ago
Digital Marketing Specialist
SLC Metro Area
Full-time
Onsite
Entry Level
$60K/yr - $90K/yr
1+ years expWestern Governors University is committed to expanding access to higher education through innovative online programs. The Digital Marketing Specialist will manage and optimize paid search and online media campaigns, working closely with various teams to achieve lead generation goals.
Higher Education
Hiring Manager
Alexia Lambson
Responsibilities
Create and manage paid video, display, and paid search (Google Ads, YouTube, Facebook, LinkedIn, etc.) campaigns for various audiences and degree programs
Optimize and test ad performance on a granular level
Develop recommendations for new campaigns, audiences, and messaging approaches that align with the WGU media KPIs
Partner with internal teams to implement and execute campaign testing
Conduct bid management analysis and make adjustments based on data
Manage and maintain campaign budget tracking and optimizations
Assist in report building, report development, data analysis and reviewing analytics for key opportunities
Responsible for providing data insights and actions for formalized reporting
Request creative and assist in ideation of creative concepts and messaging along with WGU creative teams
Implement and manage audience nurturing lists and strategies across multiple digital marketing channels
Manage 3rd party relationships with digital and social partners
Qualification
Required
Bachelor's degree
1-2 years of active management of paid digital campaigns (social, display, remarketing, etc.)
Demonstrated experience and knowledge of paid digital marketing in social media, display channels, and search
Experience with daily account management across Google Ads and Social platforms
A self-starter behavior that can get the job done without constant supervision
Proficiency in Microsoft Excel. Data, analytics, and developing reports should be exciting to you
Extremely organized when dealing with a large number of ongoing projects
Excellent communication skills; able to thoughtfully prepare and present reports to other team members, and sr. leadership
Preferred
Experience working with Google Ads
Adobe Analytics or Google Analytics experience
Proficiency in Microsoft Excel
Experience working with an Ad Agency
Benefits
Comprehensive dental, vision, and medical benefits
Paid time off
Parental leave
Inclusive family forming benefits
Generous retirement and HSA company contributions
Continuous learning
Discounted undergraduate and graduate WGU tuition
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
H1B Sponsorship
Western Governors University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
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