Media Sequel · 8 hours ago
Media Strategist (Multicultural)
United States
Contract
Remote
Senior Level, Lead/Staff
8+ years expMediaSequel is a technology-first managed service and demand-side platform partner. They are seeking a Media Strategist (Multicultural) to lead strategy, planning, and performance management of multicultural media campaigns across programmatic and digital channels, ensuring effective execution and optimization against key performance indicators.
Advertising
Responsibilities
Develop integrated media strategies and full-funnel plans with a multicultural lens (audience definition, channel mix, budget allocation, flighting, and measurement)
Translate business objectives into media KPIs and optimization frameworks (CPA/ROAS, reach/frequency, incremental lift, etc.)
Partner with internal teams to execute campaigns across programmatic and other digital channels (e.g., CTV, display, online video, audio, native, paid social, paid search)
Manage vendor and partner relationships, including RFPs, partner selection, IOs, pacing, and billing/finance coordination
Own performance oversight: QA launch readiness, monitor delivery, optimize toward KPIs, and document learnings
Lead measurement and tagging collaboration, including working knowledge of GA4 and Google Tag Manager (GTM); ensure tracking requirements are implemented and validated
Produce clear, decision-oriented reporting and insights (weekly updates, post-campaign wrap reports, and optimization recommendations)
Collaborate cross-functionally (client services, creative, analytics) to ensure campaigns launch on time and deliver against goals
Qualification
Required
Bachelor's degree in Advertising, Marketing, Communications, or related field (or equivalent experience)
8–10 years of experience in media strategy/planning, with demonstrated multicultural campaign experience
Strong media planning fundamentals across digital channels (audience, channels, budget, measurement, and optimization)
DSP experience required; The Trade Desk preferred
Experience with GA4 and Google Tag Manager (GTM); ability to translate measurement needs into tracking requirements
Experience with paid social platforms and Google advertising products (scope to be clarified: Search/YouTube/Display, etc.)
Excellent client communication and stakeholder management; able to lead calls and present recommendations confidently
Strong analytical skills and comfort working in spreadsheets and reporting dashboards
Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Workspace
Preferred
Bilingual (Spanish) strongly preferred; additional languages a plus
Experience planning for multiple multicultural audiences (e.g., Hispanic/Latino, AAPI, Black, etc.) including culturally relevant insights and publishers
Experience with direct publisher partnerships, programmatic PMPs, and multicultural media networks
Company
Media Sequel
Media Sequel is an Advertising agency.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase