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Media Sequel · 2 hours ago

Media Strategist (Multicultural)

United States

Contract

Remote

Mid Level

3+ years exp

MediaSequel is a specialized technology-first media platform and demand-side platform that offers best-in-class managed services. The Media Strategist (Multicultural) will develop and execute media plans, manage vendor relationships, and analyze data to ensure successful media campaigns that meet client KPIs.

Advertising

Responsibilities

Developing and executing media plans

Conducting web analytics

Creating digital strategy to attract and engage target audiences

Managing media vendor relationships (Sending RFPs, managing IOs)

Tracking and analyzing data

Reporting performance

Collaborating with internal teams to ensure the successful planning, buying, and delivery of media campaigns that meet client KPIs

Qualification

Media PlanningMedia StrategyGoogle AnalyticsDSP ExperienceSocial Media AdvertisingData AnalysisMicrosoft ExcelGoogle WorkspaceBilingual (Spanish)Communication Skills

Required

Bachelor's degree in Advertising, Marketing, Communications, or a related field

3-5 years of experience in media strategy, with an emphasis on multicultural audiences

Media Planning and Media Strategy skills - Experience developing and executing media plans across all media channels, with a deep understanding of the latest trends and strategies

Experience working within a DSP, Trade Desk preferred

Experience in Google Analytics and Google Tag Manager

Experience in Social Media Advertising and Google Ad Products

Excellent communication and interpersonal skills, with the ability to manage client relationships and work collaboratively with internal teams

Strong analytical skills and experience with data analysis tools

Proficiency in Microsoft Excel, PowerPoint, and Word

Proficiency in Google Workspace Apps

Ability to work independently in a deadline-driven, fast-paced environment