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Brown & Brown · 6 hours ago

New Business Content Specialist

United States

Full-time

Remote

Mid Level

$70K/yr - $75K/yr

3+ years exp

Brown & Brown is a company built on meritocracy that rewards self-starters committed to customer satisfaction. The New Business Content Specialist will oversee and manage the creation of written materials to support sales and marketing efforts, actively participating in sales meetings and generating concepts for marketing initiatives.

Insurance

Responsibilities

Create sales and marketing materials for the CTI organization

Design proposal content tailored for varied target audiences

Support the sales and marketing team throughout the RFP process by leading the content management and overall response process

Develop, maintain and lead the continual RFP response library process

Edit and proofread content/subject matter expert responses to maintain proper grammar, message clarity and brand consistency

Initiate ideas and creation of sales sheets, articles, white papers, case studies, presentation slides and other marketing pieces as requested

Maintain and lead creation of the presentation slide content library and the process to review and update the content annually

Develop, maintain and lead the continual case study library and the process to review and update the content annually

Research trending industry topics to compose regular blog and LinkedIn content, coordinating with subject matter experts when necessary

Support conference material development as requested

Lead relationship with Brown & Brown Corporate Marketing team on behalf of the CTI organization

Develop, manage and lead content ideas and creation for the CTI website including management Search Engine Optimization (SEO) reporting and management of updates based on the reporting results

Actively participate in regularly scheduled internal sales meetings

Lead, develop, implement, and support the Annual Marketing Plan for CTI

Other duties may be assigned

Qualification

Sales/marketing communicationsEditing skillsBachelor’s degreeHealthcare benefits industryProject lead experienceIndependent research skillsMS Office SuiteAdobe Creative SuiteCRM tool managementMarketing plan developmentLinkedIn experienceWebsite content management