Nexstar Media Group, Inc. · 8 hours ago
Audience Engagement Producer, The Hill
Washington, DC
Full-time
Onsite
Entry, Mid Level
$25.48/hr - $28.85/hrNexstar Media Group, through its division The Hill, is the leading source for nonpartisan political news and policy coverage. They are seeking an Audience Engagement Producer to expand reach, drive traffic growth, and build revenue opportunities across social media platforms.
BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media
Responsibilities
Grow Referral and Search Traffic
Optimize TheHill.com stories for Google Search and Google Discover through SEO best practices, headline testing, and keyword optimization
Guide and optimize our story selection and distribution strategy with linking and referring sites (e.g., MSN, Apple News, Yahoo) to expand The Hill’s visibility and referral audience
Monitor traffic sources daily and advise on editorial opportunities and distribution strategies to maximize reach
Drive Social Revenue and Platform Performance
Help generate traffic and revenue through Meta and X platforms, including Facebook, by optimizing post frequency, format, and audience targeting
Collaborate with the video team to grow watch time and engagement on monetized social products (e.g., Facebook Reels, X )
Develop and execute experiments to increase performance and revenue yield from social content
Editorial Promotion and Real-Time Audience Strategy
Promote breaking news, live blogs, and major political moments across The Hill’s owned channels (social, app, newsletters, alerts)
Surface trending topics using Google Trends and Chartbeat and other tools providing actionable insights to editors and reporters
Recommend homepage and platform placement strategies that improve visibility for top-performing or high-impact stories
Coordinate live streams and video embeds with the video team to increase cross-platform engagement
Edit quick videos for social media and YouTube shorts
Qualification
Required
Bachelor's degree in journalism, communications, or related field
Experience working in a newsroom or fast-paced digital media environment
Proven understanding of SEO and referral traffic strategy (Google Search Console, Discover, linking sites)
Experience managing social platforms, including Meta, YouTube, and X
Proficiency with analytics and publishing tools such as Chartbeat, SocialFlow, Google Analytics, and Later
Strong editorial judgment and ability to write clean, accurate copy under tight deadlines
Excellent communicator who thrives in collaborative, high-pressure environments
Benefits
Medical (with multiple plan options)
Dental
Vision insurance
Paid time off
A 401(k) with company matching contributions
Paid Parental leave
Life insurance
More
Company
Nexstar Media Group, Inc.
Nexstar Media Group, Inc.
Founded in 2000
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.5M2017-09-06Post Ipo Equity· $2.5M
2003-12-05IPO
Leadership Team
Bill Sammon
SVP
Jerry Walsh
Senior Vice President, Local Content Development
Recent News
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2026-01-17
2026-01-16
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