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Digital Collegium · 2 hours ago

Marketing and Communications Committee: Social Media Subcommittee Member

United States

Full-time

Remote

New Grad, Entry Level

Digital Collegium is seeking a Social Media Subcommittee Member to join their Marketing and Communications Committee. This role involves monitoring and responding to social media channels, contributing to digital advertising, and engaging with the community to enhance their online presence.

Higher Education

Responsibilities

Coordinate with the Marketing and Communications Committee and/or respective event committee to develop and implement social marketing campaigns, including advertising

Establish use of official hashtags and other assets

Regularly monitor relevant hashtags and online communities for questions and comments about DigiCol and conferences

Respond through the “official” DigiCol social channels

Share news about conferences, including important deadlines and other updates

Maintain and represent the DigiCol voice and tone in all responses and shared content

Maintain assets across all social channels

Recommend tactics and tools to help DigiCol achieve its goals

Promote DigiCol through personal social media and professional networks

Monitor and respond to queries or concerns expressed on social channels

Regularly update channels including X(Twitter), Facebook, Instagram and LinkedIn and engage our community there throughout the year through the subcommittee content platform (Buffer)

Assist with on-the-ground social media needs when needed. This includes live Tweeting, responding to attendees’ questions, and building content during the conference

Attend all committee meetings

Facilitate an environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds

Qualification

Social media managementContent strategyVerbal communicationWritten communicationProject management toolsVideo productionGraphic designOrganizational brandingDeadline adherenceAssociation

Required

Excellent verbal and written communication skills

Knowledge of social media platforms, including best practices and promotional opportunities (inc. targeted paid campaigns)

Experience as a social media coordinator for an organization or business

Understanding of organizational branding and how to further it on social

Proficient in content strategy theory and application

Membership in the association, which can be fulfilled at application. (Free general membership for higher education professionals would meet this requirement.)

Familiarity with the Association

Ability to adhere to deadlines