Planet Pharma · 1 hour ago
Digital Marketing Manager
Planet Pharma is seeking an innovative and strategic Digital Marketing Manager to elevate their digital presence and support their mission of advancing patient education and advocacy. This role combines creative content development, technical expertise, and data-driven decision-making to deliver impactful campaigns across multiple channels.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Elevate digital presence and support patient education and advocacy
Develop creative content and execute data-driven campaigns
Shape brand awareness, lead generation, and sales growth
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field
3+ years of experience in digital marketing management
Expertise in SEO, SEM, and paid media campaigns
Proficiency with digital tools such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, and email marketing platforms
Strong familiarity with social media channels including Facebook, X (Twitter), Instagram, YouTube, and LinkedIn
WordPress and content management experience, with an emphasis on content creation, grammar, and timely execution
Analytical mindset with the ability to interpret metrics and optimize campaigns
Excellent written and verbal communication skills, capable of engaging diverse audiences and representing the company effectively
Leadership skills to manage multiple projects in a fast-paced environment
On-site presence at our client's Chicago office (West Loop)
Ability to collaborate closely with cross-functional teams including creative, sales, and product development
Enthusiasm for staying current with industry trends, best practices, and emerging technologies in digital marketing
Preferred
Certification in Google Analytics, Google Ads, or other digital marketing platforms
Experience with marketing automation tools, especially HubSpot
Knowledge of BetterDocs and WordPress customization
Background in healthcare or clinical diagnostics marketing
B2B and B2C marketing experience
Scientific background with the ability to synthesize complex information for various audiences
Bachelor's degree in marketing, communications, business, or related field
A minimum of three years' proven experience in digital marketing, with successful campaign management and website oversight