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Capital One · 9 hours ago

Principal Associate, Market Research & Intelligence

Richmond, VA

Full-time

Onsite

Senior Level, Lead/Staff

$107K/yr - $122K/yr

3+ years exp

Capital One, a Fortune 500 company, is seeking a Principal Associate for Market Research & Intelligence within their Global Enterprise Affairs team. This role involves managing research projects, partnering with vendors, and translating research findings into actionable insights that inform strategic initiatives.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Manage and partner with external research vendors and oversee the full life-cycle of a research project

Execute robust primary research studies, assessing and selecting the most effective methodology (e.g., online surveys, focus groups, segmentation) to answer key business questions, better understand external trends and stakeholder behaviors and attitudes

Develop research questionnaires, screeners and sample plans that align with study objectives and research best practices

Deliver high quality datasets by overseeing quality assurance (QA) checks and processes for the entire research life-cycle

Leverage vendors and work closely with data analysts to analyze, interpret and translate findings to meaningful insights

Translate findings into clear, concise and visually compelling reports, surfacing impactful insights that drive strategy and decision making

Effectively integrate primary research, secondary sources, and marketplace intelligence to select analyses to tell holistic stories

Maintain an internal knowledge database of primary and secondary research and tools and serve as point of contact for EAI’s research products

Qualification

Survey researchMarket research methodologiesData analysisMicrosoft ExcelVendor managementCommunication skillsProject managementTeam collaboration

Required

Bachelor's Degree or Military Experience

At least 2 years experience in managing relationships with online sample providers and survey platforms for consumer data collection

At least 3 years of experience in a marketing research or consumer insights role on the vendor or corporate side

At least 3 years of experience executing projects using survey tools like Dynata's Market Sight and syndicated market research sources like Mintel, YouGov and MRI-Simmons

At least two years of experience in Microsoft Excel

At least two years experience with market research and survey research methodologies such as persona segmentation, message testing and brand health tracking