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TouchTunes · 1 hour ago

Manager, Lifecycle Marketing

New York, NY

Full-time

Hybrid

Mid, Senior Level

5+ years exp

TouchTunes is the world’s largest in-venue interactive music and entertainment platform, seeking a Manager, Lifecycle Marketing to enhance user retention and engagement. This role involves developing and executing marketing campaigns, analyzing performance metrics, and collaborating with various teams to optimize customer experiences.

Entertainment

Responsibilities

Drive users through the customer lifecycle — from new users to active, loyal members — using retention strategies and our loyalty program, while re-engaging churned users through win-back initiatives

Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages

Develop and execute in-app and push notification campaigns to engage customers across multiple channels

Monitor and analyze campaign performance to optimize results and ROI

Monitor, analyze and optimize retention and usage metrics

Collaborate with cross-functional teams, including product, design, and analytics, and agencies to develop and execute integrated marketing campaigns

Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy

Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

Qualification

Lifecycle marketingEmail marketingA/B testingBrazeSegmentCustomer behavior analysisProactive attitudeCollaboration skillsOrganizational skills

Required

5+ years of experience in customer lifecycle, growth, or email marketing

Experience in A/B testing and iteration

Strong proficiency in Braze, Segment

Strong understanding of customer behavior and segmentation

Excellent communication and collaboration skills

Highly organized, proactive, and detail-oriented

Self-starter comfortable with building programs from the ground up

Must be authorized to work in the United States

Preferred

Interest in music, entertainment, or technology industries is a plus

Benefits

Hybrid Work Environment: Hybrid schedule with 50% work-from-home and in-office time, with the ability to work anywhere in the world for up to 2 months per year.

Financial Wellness: Annual performance bonus, long-term company bonus, 401k matching, life insurance.

Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.

Professional Development: Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship.

Accessibility: An inclusive workplace designed to accommodate people with disabilities.