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United Communications · 2 months ago

Market Development Manager (Expansion)

United States

Full-time

Remote

Senior Level

5+ years exp

United Communications has been connecting Middle Tennessee communities for over 75 years and is seeking a Market Development Manager for Expansion. This role is responsible for driving growth in emerging markets by identifying strategic partnerships and securing service contracts to enhance the company's network and revenue.

ElectronicsInternetTelecommunications

Diversity & Inclusion

Responsibilities

Conduct in-depth market analysis, evaluating factors such as population growth and density, broadband availability, and competitor presence, to identify emerging or underserved markets for United Communications expansion

Develop go-to-market strategies and sales objectives for each new market

Fulfill RFP requests and conduct customer presentations and consultative partner meetings with key stakeholders within each market

Negotiate pricing, terms, and contracts on behalf of United Communications in accordance with company policies and revenue goals

Provide regular updates to leadership on performance metrics, market challenges, and emerging opportunities

Identify and cultivate relationships with key stakeholders within each market, including government agencies, public and private utilities, developers, asset owners, and property management companies

Engage prospective partners via local partnerships, targeted outreach, community events, and marketing campaigns

Leverage Salesforce to track opportunities, key accounts, and sales activity. Utilize reports and dashboards to track conversion rates and assess/refine sales strategies

Collaborate with marketing to design hyper-local awareness campaigns to drive inbound interest and trust in new territories

Consistently monitor regional trends, competitor activity, pricing models, and customer feedback to refine United’s expansion playbook

Represent United Communications within assigned expansion markets and develop partnerships with local organizations such as chambers of commerce, technology, business organizations, and municipal groups to accelerate adoption and trust of United services

Work closely with local municipalities and power/utility companies to align on infrastructure opportunities, right-of-way agreements, and community broadband initiatives

Qualification

B2B telecom salesSalesforce proficiencyTelecom products knowledgeConsultative sales skillsNegotiation skillsPresentation skillsMicrosoft Office proficiencyMarket analysisLead generationCommunity engagementCommunication skillsInterpersonal skills