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Capital One · 2 hours ago

Salesforce Marketing Cloud Campaign Specialist

San Francisco, CA

Full-time

Onsite

Entry, Mid Level

$107K/yr - $122K/yr

2+ years exp

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist. This role involves consulting with Strategy Leads to design journeys, build audiences, and test campaigns to ensure well-managed deployments, playing a critical part in the transformation and modernization of owned-digital channel marketing for Card.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences

Design and execute cross-channel SFMC journeys based on Marketer requirements

Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns

Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution

Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do

Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns

Qualification

Salesforce Marketing CloudJourney BuilderEmail StudioAutomation StudioSQLAMPscriptHTMLCSSData ExtensionsBPM CertificationLean CertificationPMP CertificationWorkfrontRisk ManagementSSJSCommunicationRelationship Building

Required

Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions

SQL, HTML, and CSS experience required

Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity

Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience

Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market

Troubleshoots and resolves technical or process issues as they arise

Experience building, optimizing, and documenting technical processes to enable marketing teams

Has the fungibility to flex across being a marketer / practitioner and transformation thought leader

Monitors and analyzes marketing campaign performance, offering actionable insights for optimization

Keen eye for details and obsesses about accuracy of work

Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

Bachelor's Degree or Military experience

At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud or other marketing & messaging tools

At least 2 years of experience leveraging SQL queries to build target audiences

Preferred

3+ years of journey orchestration experience in Financial Services or other regulated industry

3+ years experience with Salesforce Marketing Cloud, Hightouch, or other CDP and enterprise MAPs

3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

BPM, Lean, PMP Certifications

2+ years leveraging Workfront or other project management systems

2+ years of Risk Management experience

Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

Experience writing and editing SSJS