Crane Engineering · 6 hours ago
Marketing Specialist
Belleville, Michigan
Full-time
Hybrid
Mid Level
3+ years expCrane Engineering is a family-oriented organization supporting the growth of its platform companies. They are seeking a Marketing Specialist responsible for developing and executing marketing campaigns, primarily focusing on digital marketing while also incorporating traditional marketing strategies.
Industrial AutomationIndustrial EngineeringIndustrial ManufacturingMechanical Engineering
Responsibilities
Demonstrates and promotes Crane’s core values (Act with Integrity and Respect, Foster Teamwork, Focus on the Customer, Strive for Excellence and Innovation, Project Passion and Energy and Have Fun)
Collaborates with stakeholders across Crane Group companies to execute strategic marketing plans and achieve company goals and objectives
Creates and publishes a variety of content and marketing media for social, websites, video, email, ads, blogs, brochures, presentations, and more
Develop content calendars and deploys integrated marketing campaigns
Utilizes HubSpot Enterprise to build website content including new landing page creation and product additions
Analyzes insights and data to understand performance of website and marketing campaigns
Ensures accurate lead flow between HubSpot and CRM and works to keep databases clean and accurate
Conducts market research and competitor analyses and integrates findings into current marketing strategies
Coordinates regional trade show appearances and seminars
Supports sales team with marketing materials and presentations
Communicates and coordinates with vendors on marketing-related tasks
Occasional travel to conferences and regional offices may be required
May perform other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications, or related field
Minimum 3-5 years' marketing experience with in-depth industry knowledge
Experience working with HubSpot Enterprise required, and Microsoft Dynamics CRM preferred
Ability to write and repurpose content for different channels required
Proficient with SEO, SEM and Google Analytics
Excellent project management/organizational skills with the ability to effectively prioritize
High level of personal initiative, attention to detail, energy, and ownership
Ability to work cross-functionally with internal teams as well as interfacing with external customers
Preferred
Experience working with Microsoft Dynamics CRM preferred
Canva or Adobe Creative Suite experience preferred
Benefits
Ability to thrive in a culture that values growth, innovation, collaboration, and continuous improvement.
Receive recognition for creating a meaningful impact on the organization’s success.
Work-life balance; generous paid time off program; ability to participate in Flexible Workplace arrangement
Comprehensive health insurance coverage
401k with generous company match
Intuitive health and wellness program that rewards participation
Community involvement and volunteering opportunities
Career advancement through our Career Tracker program
Company
Crane Engineering
Crane Engineering is an equipment distribution company that provides pumps, valves, skid systems, filters, seals, and couplings.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$4.2MKey Investors
Bill & Melinda Gates Foundation
2018-02-21Grant· $4.2M
Leadership Team
Lance Crane
CEO
Recent News
Company data provided by crunchbase