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Barron Lighting Group · 7 hours ago

Marketing Coordinator

Glendale, AZ

Full-time

Hybrid

New Grad, Entry Level

Barron Lighting Group is known for its integrity and innovation in delivering world-class service. As a Marketing Coordinator, you will support the Sales and Marketing team through customer satisfaction research and marketing campaigns, while also analyzing sales data to drive product sales and improve services.

ComputerElectronicsManufacturing

Responsibilities

Executes a variety of tasks, including customer engagement, advertising, publicity, community relations, and special events

Collaborates with marketing team members to coordinate the design, production, and distribution of promotional materials such as press releases, advertisements, catalogs, brochures, flyers, signage, audiovisual presentations, displays, and exhibits

Manages sourcing and procurement of promotional inventory, trade show materials, literature, and food/beverages for meetings and events

Oversees all aspects of event planning and execution, including purchasing, organizing, directing team members and volunteers, assigning responsibilities, setting up, tearing down, cleaning up, and following up with customers and representatives post-event

Leads comprehensive trade show strategy and execution, including event selection, registration, cross-functional collaboration with sales on product focus, logistics and shipping coordination, and post-event lead follow-up to drive timely sales engagement and ROI

Maintains CRM and email automation platform integrity by ensuring data accuracy, consistency, and usability through regular updates, segmentation management, de-duplication, and governance—enabling effective campaigns, reliable reporting, and scalable marketing operations

Monitors and analyzes performance across marketing channels, including email, social media, digital campaigns, and events, using CRM, automation platforms, and analytics tools to generate insights, optimize performance, and support data-driven decision-making

Conducts market research to identify new opportunities, performs bi-annual competitive audits, subscribes to industry news, and tracks competitor advertising strategies, frequency, and placements

Updates distributor and representative contact lists, conducts bi-annual reviews of line cards, and ensures timely follow-up

Manages co-op reviews, tracking, and payments

Manages company promotional inventory

Coordinates holiday office events

Leads philanthropic initiatives and community engagement efforts

Contributes to organizational success by taking ownership of new and diverse tasks, and exploring opportunities to improve

Additional projects as assigned by management

Travel up to 10% domestic

Qualification

Market researchData analysisCRM managementEvent planningPromotional materials designMicrosoft ExcelGoogle SuiteCommunication skillsTeamworkAttention to detailWriting skills

Required

Ability to communicate effectively and across organizational lines

Demonstrate skill in developing and maintaining good working relationships with internal and external customers

Analytical, excellent writing skills and attention to detail skills

Ability to work in and build a team environment

Excellent knowledge of Excel, Word, and PowerPoint

Excellent knowledge of Google suite of products

Demonstrated ability to work with large quantities of statistical data and convert it into actionable results, using a variety of tools and procedures, for example Zoho CRM, Microstrategy, Sage and Excel pivot tables