Daniel Defense, LLC · 2 hours ago
DIRECTOR OF MARKETING
Black Creek, GA
Full-time
Onsite
Director/Executive
10+ years expDaniel Defense, LLC is a company that engineers and manufactures premium weapon systems and accessories. As the Director of Marketing, you will lead marketing strategies, manage brand execution, and oversee marketing initiatives to drive business growth and capture market share.
Law EnforcementManufacturingMilitary
Responsibilities
Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures
Owns the marketing blueprint, reporting and optimization to ensure channel activities drive the business forward and capture market share
Performs lead generation campaigns and measure success of various marketing initiatives
Helps promote uniformity and consistency of brand
Conduct market research and develop marketing plans for growth areas
Effectively utilizes data and financial acumen to make accurate strategic decisions
Effective at motivating, inspiring and leading others while demonstrating a roll-up-the-sleeves mentality
Drive profitable sales through brand execution while keeping the customer front and center at all times
Responsible for the brand strategy and execution of marketing that supports the development and growth of the business
Acts as the main point of contact for public relations and media interactions
Serves as a public voice for Daniel Defense and is familiar with brand and customer personas
Experience with Digital Marketing and supporting various eCommerce initiatives
Demonstrates strong financial acumen and is proactive at pulling in relevant analytics and data to make efficient and effective decisions
Experience with successful Product Marketing initiatives
Effective at content development strategy and execution
Manages the ROI while supporting the execution of trade shows, including all logistics, and attending shows as needed
Manage and track budgets as necessary
Develop accountability structure for team members
Create and enhance agency and partner relationships through proactive communication
Ensure external communication is consistent with Daniel Defense core values and brand positioning
Develop and implement media planning, buying, and innovation strategies
Provide design and direction for collateral, web, product packaging, and other visual communications
Enforce brand guidelines in marketing strategy and across the business
Drives proactive strategy with social media while leveraging the brand to reach new customers and expand awareness
Partners early and often across the revenue team and engineering to drive product initiatives forward
Direct and oversee marketing policies, objectives, and initiatives
Provides support, training and development to team members that continuously improves Safety, 6S, Quality, Delivery and Productivity
Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment
Other responsibilities as deemed appropriate or necessary by leadership
Qualification
Required
Bachelor's degree with concentration in Marketing or business-related area
10+ years of relevant experience with at least 5 years in a leadership role and/or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job
Ability to work, interact and effectively communicate with all company officials, employees, vendors, customers while effectively collaborating across Daniel Defense
Leader must be nimble and able to balance multiple objectives simultaneously (i.e. product launches, campaigns, media strategy, trade shows…)
Skilled in Photoshop and video editing, with a strong motivation to learn and fill gaps in knowledge
Demonstrates a positive attitude and a mindset focused on continuous improvement
Competent with computer software such as Microsoft Office (Access, Excel, MS Project, PowerPoint, Publisher, Outlook Word)
Demonstrated ability to recognize and work in accordance with our Permission to Play Values
Must be able to lift and carry awkward items weighing up to 50 pounds
Requires intermittent standing, walking, sitting and bending throughout the workday
Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc
Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy
Company
Daniel Defense, LLC
Daniel Defense is a family-owned and privately held firearms manufacturer located in Black Creek, Georgia.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marsha Grovenstein
Assistant to the President and Chief Human Resources Officer
Recent News
2025-11-08
2025-08-25
Maryland Daily Record
2025-08-22
Company data provided by crunchbase