LGH USA · 7 hours ago
Digital Marketing Specialist
Bridgeview, IL
Full-time
Hybrid
New Grad, Entry Level
$50K/yr - $55K/yrLGH USA is a company that provides rental services for lifting, rigging, pulling, and jacking equipment. They are seeking a Digital Marketing Specialist to assist in implementing and executing digital marketing campaigns, including social media management, email marketing, and content creation.
ConstructionIndustrialRental
No H1B
Responsibilities
Social Media Management – This will include assisting in developing and implementing social media strategies, creating engaging content for all platforms, schedule and publish social media posts, monitoring all channels for mentions and engagements, and respond to comments and messages in a timely and professional manner
Email Marketing – Assist in creating and deploying email marketing campaigns (both regional and national), design visually appealing email templates, e-mail automation, utilize A/B testing and track email campaign performance metrics (open rates, click-through rates and conversions)
Content Creation – Assist in creating engaging and informative content for the website and blog, research industry trends and competitor activities and optimize content for SEO, engagement with customers for Case Studies as needed
Search Engine Optimization – Assist in on-page and off-page optimization efforts
Website Analytics – Assist in monitoring website traffic and user behavior. Help identify areas for improvement in website usability and conversion rates
Photo Library Maintenance - Organize and tag marketing photos in the CRM library for easy retrieval
Video Production & Editing - Assist with filming, editing, and post-production of marketing videos, stay current on video editing software and industry trends
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing or equivalent experience
Strong organizational skills
Excellent communication abilities
Basic understanding of digital marketing principles
Experience in social media management
Experience in email marketing
Experience in content creation
Experience in search engine optimization
Experience in website analytics
Experience in photo library maintenance
Experience in video production & editing
Proficiency in Microsoft Office
Proficiency in Adobe Creative Suite
Business writing skills
Preferred
HubSpot
Google Suite
SemRush
Benefits
Paid holiday, sick, and vacation time
Full benefits package including medical, dental, vision, short term disability, basic life insurance, plus additional optional voluntary benefits
Vested 401(k) with 5% company match
Company
LGH USA
LGH is the largest lifting and rigging rental company in North America.
Founded in 1990
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase